True North Custom Publishing, LLC

True North Custom Publishing, LLC is a specialized healthcare marketing agency dedicated to enhancing brand visibility and engagement within the healthcare sector through tailored strategic marketing solutions. Founded in 1988 and headquartered in Chattanooga, US, True North Custom Publishing operates as a healthcare marketing agency providing strategic marketing consultations and omni-channel marketing solutions. The CEO of the company is Eric Silberman. The firm has executed 1 deal, and it is notable that Sunshine Media, Inc.

, a portfolio company of H. I. G. Capital, exited its stake in True North, although financial terms were not disclosed.

True North operates as a specialized healthcare marketing agency, offering a comprehensive suite of services aimed at enhancing brand visibility and engagement within the healthcare sector. Their primary offerings include strategic marketing consultations, omni-channel marketing solutions, and content production, all tailored specifically to address the unique challenges faced by healthcare organizations. The agency focuses on patient acquisition, provider marketing, and recruitment strategies to bolster client growth and engagement while ensuring compliance with healthcare regulations such as HIPAA. True North serves a diverse clientele, including enterprise, mid-size, and small health systems, as well as specialty practices such as orthopedic clinics and dental providers.

The firm's services are deployed across various geographical markets, including urban and suburban regions throughout the United States, ensuring a broad reach within the healthcare landscape. The revenue model of True North is structured around B2B transactions, primarily through contractual agreements with healthcare organizations for marketing services. Clients typically engage the agency for tailored marketing strategies that may involve a combination of project-based fees and ongoing retainers depending on the scope of services rendered. The services provided encompass various pricing tiers based on the complexity and scale of marketing campaigns, with specific offerings aimed at enhancing patient acquisition and fostering brand affinity.

True North's flagship services focus on healthcare marketing strategy, content production, and digital marketing, which are designed to meet the nuanced needs of their clients. Throughout the client lifecycle, revenue generation is maintained through collaborative campaigns that prioritize measurable outcomes and align with the business objectives of healthcare providers. True North Custom Publishing has plans for future growth focused on expanding its service offerings and geographic reach. The company is in the process of designing new marketing solutions aimed at improving patient engagement, with an expected rollout planned for the next fiscal year.

Additionally, True North aims to expand its presence in new markets, targeting the West Coast and Southeast regions of the United States by 2025. The recent exit of Sunshine Media, Inc. is expected to provide the operational flexibility necessary to support these initiatives.