Tru Kids Brands
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Tru Kids Brands - overview
Established
2019
Location
Parsippany, NJ, US
Primary Industry
Retail
About
Based in New Jersey, US, and founded in 2019, TRU Kids Inc. , dba Tru Kids Brands provides toys and juvenile products for kids. In MARCH 2021, WHP Global, a portfolio company of Oaktree Capital Management, acquired a majority stake in TRU Kids Inc. TRU Kids Inc.
provides toys and juvenile products including puzzle games, kids' crafts, outdoor play, action figures, kid-size vehicles, ride-on, and costumes for kids through its chain stores and various e-commerce platforms. The company's portfolio of brands includes Toys"R"Us®, Babies"R"Us®, Geoffrey® the Giraffe, Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium®, and Just Like Home®.
Current Investors
WHP Global, LLC
Primary Industry
Retail
Sub Industries
Recreational Hobbies & Sporting Goods, Recreational Product Stores, Internet
Website
www.toysrus.com/
Verticals
E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Tru Kids Brands - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Tru Kids Brands | - | ||||||||
| N/A | Completed | One Geoffrey Way | - | ||||||||
| N/A | Completed | Stockton Commerce Center | - | ||||||||
| N/A | Completed | 1645 Northwest 107th Avenue | - | ||||||||
| N/A | Completed | 4025 South Capital of Texas Highway | - |
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