Tru Kids Brands
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Tru Kids Brands - overview
Established
2019
Location
Parsippany, NJ, US
Primary Industry
Retail
About
Tru Kids Brands operates as a toy company based in the US, revitalizing the legacy of Toys"R"Us by providing a diverse range of toys and games designed to engage and entertain children of all ages. Tru Kids Brands, formed in 2019 and headquartered in Parsippany, US, focuses on the toy industry, reviving the Toys"R"Us brand. The company underwent significant changes, including filing for Chapter 11 bankruptcy protection in September 2017 and subsequently selling its Canadian division to Fairfax Financial Holdings for USD 237 mn in 2018. Tru Kids has raised a total of USD 237 mn following the latest funding round, a Trade Sale, which was part of their strategic restructuring efforts.
The company has completed 6 deals since its inception and currently has a diverse leadership team, including CEOs Andre Javes, Antonio Alonso, Bobby Son, and others. Tru Kids Brands, through Toys"R"Us, offers a broad spectrum of toys, games, and interactive products tailored for children. Their product lineup includes popular categories such as dolls, action figures, and electronic toys that cater to various age groups. The company emphasizes creativity and imaginative play through its offerings, featuring well-recognized brands like LEGO and interactive plush toys, ensuring accessibility across North America, Europe, and select markets in Asia.
In the most recent year, 2017, Toys"R"Us reported a revenue of USD 11. 54 bn with an EBITDA of USD 817 mn. The company's revenue model is driven mainly by direct-to-consumer sales via their e-commerce platform, catering to a diverse range of budgets and supported by seasonal promotions and loyalty programs. Looking ahead, Tru Kids Brands plans to expand its product range and enter new markets.
Specific new products are being designed, with further details anticipated in upcoming releases. The company aims to penetrate additional geographic regions, particularly focusing on expanding its presence in Asia by the end of 2024. The recent funding of USD 237 mn is intended to support these strategic initiatives, enhancing its product offerings and market reach.
Current Investors
WHP Global, LLC
Primary Industry
Retail
Sub Industries
Recreational Hobbies & Sporting Goods, Recreational Product Stores, Internet
Website
www.toysrus.com/
Verticals
E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Tru Kids Brands - financials
| Fiscal Year Ended | Feb 02, 2008 | Jan 31, 2009 | Jan 30, 2010 | Jan 29, 2011 | Jan 28, 2012 | Feb 02, 2013 | Feb 01, 2014 | Jan 31, 2015 | Jan 30, 2016 | Jan 28, 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 13,794,000,000 | 13,724,000,000 | 13,568,000,000 | 13,864,000,000 | 13,909,000,000 | 13,543,000,000 | 12,543,000,000 | - | - | - |
| % Revenue Growth (YoY) | - | (0.5%) | (1.1%) | 2.2% | 0.3% | (2.6%) | (7.4%) | - | - | - |
| EBITDA (USD) | 1,121,000,000 | 1,054,000,000 | 1,214,000,000 | 1,103,000,000 | 1,020,000,000 | 999,000,000 | 89,000,000 | - | - | - |
| Operating Income (USD) | 696,000,000 | 621,000,000 | 784,000,000 | 646,000,000 | 582,000,000 | 556,000,000 | (350,000,000) | - | - | - |
| Operating Margin | 5.0% | 4.5% | 5.8% | 4.7% | 4.2% | 4.1% | (2.8%) | - | - | - |
| % EBITDA Margin | 8.1% | 7.7% | 8.9% | 8.0% | 7.3% | 7.4% | 0.7% | - | - | - |
| NET Income (USD) | 155,000,000 | 211,000,000 | 304,000,000 | 167,000,000 | 151,000,000 | 39,000,000 | (1,036,000,000) | - | - | - |
| % Net Margin | 1.1% | 1.5% | 2.2% | 1.2% | 1.1% | 0.3% | (8.3%) | - | - | - |
Tru Kids Brands - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Tru Kids Brands | - | ||||||||
| N/A | Completed | One Geoffrey Way | - | ||||||||
| N/A | Completed | Stockton Commerce Center | - | ||||||||
| N/A | Completed | 1645 Northwest 107th Avenue | - | ||||||||
| N/A | Completed | 4025 South Capital of Texas Highway | - |
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Tru Kids Brands - employee data
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