Trojan Leisure Products, LLC

Trojan Leisure Products, LLC specializes in the design and manufacturing of innovative swimming pools, focusing on energy-efficient and structurally sound options for residential clients, particularly through their Metric Series and Inground Pools. Founded in 1957 and headquartered in Albany, US, Trojan Leisure Products, LLC manufactures swimming pools aimed at environmentally conscious consumers. The company underwent significant change when it was fully acquired by Latham Group, Inc. in November 2021 for USD 90 mn.

Jonny Shepherd is the current CEO of the company. Trojan Leisure Products specializes in designing and manufacturing innovative swimming pools, with particular emphasis on their Metric Series and Inground Pools. These products promote superior structural integrity and energy efficiency, catering to a clientele that values environmentally friendly recreational options. The company provides a unique non-prorated, fully transferable lifetime warranty, making it attractive to both first-time buyers and experienced pool owners, primarily in the United States and Canada.

The revenue for Trojan Leisure Products is generated through the direct sales of its swimming pool products, including Metric and Inground Pools. The company's sales model relies primarily on a network of dealers who facilitate transactions with end consumers, leveraging their lifetime warranty as a key selling point. The pricing strategy reflects the premium quality of their offerings, attracting customers seeking durable and aesthetically pleasing swimming pool solutions. Following the acquisition on November 30, 2021, Trojan Leisure Products plans to expand its product offerings and market reach.

The acquisition by Latham Group, Inc. allows Trojan to enhance its addressable market, with intentions to introduce new products tailored for a broader audience. The integration into Latham's portfolio is aimed at enhancing operational efficiencies and expanding into additional geographical markets.