Trois Abers

Trois Abers is a French company specializing in the production of premium sweet bakery products, offering an extensive selection of indulgent desserts for various market segments, including foodservice and retail. Founded in 1969 in France, Trois Abers manufactures premium baked goods. In March 2009, it was acquired by Azulis Capital and Cerea Partners, joining other brands to operate under the Holding Mademoiselle Desserts. The company has only secured one funding round, which took place on October 22, 2010, with an amount of EUR 32.

00 mn raised during an Add-on round led by Holding Mademoiselle Desserts. Mademoiselle Desserts specializes in the production of premium sweet bakery products, including mini beignets, carrot cakes, millefeuilles, puff pastries, and individual Bundt cakes. These offerings cater to diverse consumer preferences and occasions, serving coffee shops, restaurants, and retail foodservice specialists across the UK, France, Belgium, and the Netherlands. The company emphasizes quality and innovation, aligning its product lines with market trends to appeal to consumers valuing taste and presentation.

Mademoiselle Desserts generates revenue primarily through B2B transactions, supplying products to retail and foodservice clients. Revenue stems from direct sales to wholesalers and retailer partnerships, structured around bulk orders. While specific pricing is not disclosed, flagship items like mini beignets and rustic fruit tarts are designed to meet high-quality dessert expectations among a broad consumer base. Trois Abers plans to leverage its recent funding of EUR 32.

00 mn to enhance its financial position and support the introduction of new products and market expansion strategies. The company aims to roll out additional premium dessert offerings tailored to diverse consumer tastes. It is also targeting new geographic regions for growth, particularly focusing on the expansion into additional European markets by the end of 2011. This strategic move is expected to capitalize on the combined strengths of Holding Mademoiselle Desserts and its other brands.