Triple Lift, Inc.
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Triple Lift, Inc. - overview
Established
2012
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Triple Lift, Inc. is a US-based technology company that specializes in innovative advertising solutions, merging creativity with data analytics to deliver high-performance personalized advertisements across digital platforms. Founded in 2012, Triple Lift, Inc. is located in New York, US.
The company operates in the advertising technology sector, providing advanced creative technologies. In March 2021, Vista Equity Partners acquired a majority stake in the company for USD 1400 mn from previous investors. Following this acquisition, Eric Berry was appointed as CEO, continuing the company's strategic direction. The acquisition aligns Triple Lift with other companies in the private equity space such as Integral Ad Science and MediaOcean.
TripleLift offers innovative advertising solutions that integrate creativity with data, focusing on transforming standard creative assets into high-performance, personalized advertisements. Their offerings include advanced creative technologies optimized for digital platforms such as web, connected TV (CTV), and retail media. Notable products include Flipbook High Impact Display formats and Split Screen in-show ads. The client base consists of prominent brands across various sectors, targeting enhanced brand engagement and awareness in regions like North America, Europe, and selected areas in Asia.
TripleLift generates revenue through partnerships with advertisers and publishers via a business-to-business (B2B) model, engaging clients through subscription-based services and specific advertising campaigns. Advertisers pay for access to premium inventory and targeting capabilities, with pricing structures based on performance metrics. Their flagship offerings, including programmatic Pause Ads in collaboration with DIRECTV Advertising, demonstrate a value-driven approach that facilitates measurable outcomes for clients. Following the acquisition by Vista Equity Partners, Triple Lift plans to leverage the USD 1400 mn investment for expanding its product offerings and entering new markets.
The company aims to enhance its advertising solutions and is expected to introduce new products tailored for diverse industries. Furthermore, TripleLift is targeting expansion into additional geographical markets, although specific regions and timelines have yet to be disclosed. This strategic investment will support ongoing product development and market penetration efforts.
Current Investors
Vista Equity Partners, Entrepreneurs Roundtable Accelerator, Inovia Capital
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Advertising Agencies & Media Buyers, Sales & Marketing Software
Website
www.triplelift.com
Verticals
AdTech
Total Amount Raised
Subscriber access only
Triple Lift, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | 1plusX AG | - | ||||||||
| Secondary Buyout | Completed | Triple Lift, Inc. | - |
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