TreSensa Technologies, Inc.
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TreSensa Technologies, Inc. - overview
Established
2011
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
TreSensa Technologies, Inc. provides innovative mobile user acquisition solutions, focusing on enhancing engagement and monetization through advanced analytics and AI-driven insights for its clients in the mobile industry. TreSensa Technologies, Inc. , founded in 2011, operates as a mobile user acquisition platform based in New York, US.
The company has engaged in 7 total deals and recently completed a Series B funding round, raising USD 2. 00 mn, which accounts for the total amount raised. The current CEO is Scott Pitts. TreSensa's growth acceleration platform offers machine learning-powered mobile advertising solutions designed to optimize user acquisition, monetization, and engagement.
The platform serves marketers, agencies, demand-side platforms (DSPs), publishers, and mobile game developers, providing access to quality users and innovative ad performance strategies across global markets, including North America, Europe, and Asia-Pacific. TreSensa generates revenue through performance-based advertising services and partnerships with publishers. The firm operates on a B2B basis, utilizing subscription models and direct partnerships to enhance user acquisition and monetization strategies. Their pricing models include cost-per-install (CPI) for user acquisition campaigns, optimizing advertising spend efficiency through performance-driven agreements.
TreSensa Technologies, Inc. aims to expand its product offerings and market reach. The company is developing new features for its platform, anticipated to launch in the upcoming quarters. It plans to enter additional markets in Asia-Pacific and Europe by the end of 2024.
The recent Series B funding will support these initiatives, facilitating the enhancement of their AI-driven analytics capabilities and expanding their global footprint.
Current Investors
Blackstone Group, Vungle, Inc.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Web Applications, Gaming, Sales & Marketing Software
Website
www.tresensa.com
Verticals
AdTech, Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
TreSensa Technologies, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | TreSensa Technologies, Inc. | - |
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