Treatwell

Treatwell is an online platform dedicated to the beauty and wellness sector, offering a seamless booking experience that connects customers with beauty professionals across Europe. Treatwell was founded in 2008 and operates from Amsterdam, Netherlands. The company specializes in beauty service bookings and has undergone significant growth since its inception. In June 2015, Treatwell was acquired by Wahanda, a portfolio company of Recruit Holdings, for USD 38.

00 mn. The latest funding round was an Add-on led by Treatwell IE, which aimed to enhance its market presence. Treatwell is a leading online platform specializing in the beauty and wellness industry, primarily focusing on facilitating bookings for beauty treatments and services. The company’s core offering is its user-friendly marketplace that connects customers with a wide range of beauty professionals, including hairdressers, nail technicians, and spas.

Since its inception, Treatwell has aimed to simplify the booking process for clients, enabling them to browse, compare, and book appointments at their convenience, thus addressing the challenges of scheduling and accessing beauty services. The platform primarily serves individual consumers seeking beauty treatments, as well as professional service providers looking to enhance their visibility and attract new clients. Treatwell operates in several key European markets, including the United Kingdom, Germany, France, and the Netherlands, catering to diverse customer preferences across these regions. Treatwell generates revenue through a commission-based model, where it earns a percentage from each booking made via its platform.

This transactional structure allows the company to maintain a scalable business while providing value to both customers and service providers. Clients can access various services ranging from haircuts to skincare treatments, with pricing determined by individual providers based on their offerings. The platform facilitates direct-to-consumer transactions, ensuring that beauty professionals receive bookings through a seamless digital interface. Treatwell's revenue model is further supported by potential partnerships with beauty brands aimed at enhancing customer engagement and loyalty.

The emphasis on user experience and accessibility positions Treatwell as a prominent player in the beauty tech market. As of June 2015, Treatwell is focused on leveraging its recent USD 38. 00 mn acquisition funds to enhance its platform and expand its service offerings. Future growth plans include the launch of new features aimed at improving customer interactions and increasing bookings.

The company is also exploring opportunities for expansion into additional European markets, targeting specific regions to broaden its reach within the beauty and wellness industry.