TRAVLR Pty Ltd.

TRAVLR Pty Ltd. is a travel technology company that provides a versatile travel platform to integrate commerce into diverse ecosystems for clients including travel professionals and global brands. TRAVLR Pty Ltd. is a travel technology firm founded in 2017 in Melbourne, Australia.

The company specializes in providing a customizable travel platform that serves travel industry professionals and content creators. The founders, Lani Hennepe and Simon Hennepe, have extensive experience in the travel sector. The company has raised AUD 7. 24 million in its latest funding round on September 6, 2021, reaching a total amount raised of AUD 7.

24 million and a current valuation of AUD 32. 134 million. TRAVLR offers a comprehensive travel platform designed to integrate travel commerce seamlessly into various ecosystems, serving a diverse clientele that includes travel industry professionals, content creators, loyalty businesses, and large global brands. The core product is a customizable white-label travel platform, which allows users to create tailored travel sites that feature global inventory, including over 2.

6 million hotels, 300,000 tours and experiences, 800 airlines, and 500 car rental companies. This platform is engineered to facilitate travel transactions through loyalty programs, subscriptions, or media, effectively transforming user engagement into sales. Customers can easily manage their sites with a user-friendly interface that supports various features like advanced analytics, flexible revenue controls, and multilingual and multicurrency options. TRAVLR’s services are available globally, catering to markets across North America, Europe, Asia-Pacific, and other regions where demand for digital travel solutions is on the rise.

TRAVLR generates revenue through a multifaceted structure that includes partnerships, subscriptions, and direct-to-consumer sales. Clients leverage the platform to create their travel offerings, resulting in transactions that may involve various commissions or fees based on sales generated through their customized travel sites. The revenue model is designed to accommodate both B2B relationships with businesses looking to enhance their travel services and direct consumer interactions through loyalty-driven platforms. While specific pricing plans and transaction structures for individual products are not disclosed, the platform supports extensive payment options and revenue controls, allowing partners to optimize their financial performance based on their specific business needs and market conditions.

This flexible approach to revenue generation enables TRAVLR to cater to a wide array of clients, enhancing their capability to monetize travel offerings effectively. In September 2021, TRAVLR Pty Ltd. raised AUD 7. 24 million in venture funding from investors including B14 Ventures Pty Ltd, Ewert Leaf Labs, Bell Potter Securities, and Rural Press Pty Limited, along with returning investor Amberside Trustee Limited.

The funding will be utilized to support TRAVLR's international expansion and the roll-out of media deals with companies such as BBC Global News. The company plans to introduce new products to enhance its platform and expand its reach into additional markets in North America, Europe, and Asia-Pacific by 2023.