TRAK Data Inc.
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TRAK Data Inc. - overview
Established
2019
Location
Toronto, ON, Canada
Primary Industry
Software
About
Founded in 2019 and based in Toronto, Canada, TRAK Data Inc. provides marketing and database enhancement solutions. As of 2023, the company is headed by its CEO Jessica Velletri Akinwale who co-founded the firm along with Brain Tran. In November 2023, Fusion92, a portfolio company of Landon Capital Partners and Serata Capital Partners, acquired TRAK Data Inc.
The company offers data-driven targeting solutions that enable business clients to manage and create marketing databases, connect with target customers, and build enhancements and insights. The company delivers results across all online and offline channels, including digital, email, and direct mail, and is concentrated on optimizing campaigns that are sent directly to consumers using machine learning and targeted data. The generates its revenue by charging for its plans on a monthly and quarterly basis. It charges CAD 99 for Starter, CAD 199 for Pro, and CAD 249 for Power.
Additionally, the firm provides one free plan. The November 2023 acquisition may TRAK Data Inc. reach its expansion goals which are to create more accessible marketing data sources to help marketer clients.
Current Investors
Fusion92
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Sales & Marketing Software
Website
www.trakdatainc.com
Verticals
AdTech, Artificial Intelligence, Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
TRAK Data Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | TRAK Data Inc. | - |
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