TraceHQ.com, Inc.

Based in California, US, and founded in 2018, TraceHQ. com, Inc, doing business as Trace, provides a platform that allows enterprises and their people to collaborate on business financial decisions, including hiring, budgeting, and spending. The firm is being led by its founders Martin Destagnol (CTO), Matt Gonzalez (VP Sales), and Mike Gonzalez (CEO), as of February 2024. In December 2023, Paylocity.

acquired TraceHQ. com, Inc. from FOG Ventures, Greylock Partners, NYCA Partners, Redpoint Ventures, and Uncork Capital.   Trace provides a subscription-based, single-service desk that includes collaborative workflows, automation, and analytics tools for financial operations.

The firm provides two financial solutions, namely Headcount Management, a platform that assists businesses in planning, managing, and analyzing their employee counts, and Spend Management, which optimizes business spending from the plan to PO (Purchase Order). The firm’s product also makes forecasts and strategies real-time and actionable, allowing everyone to understand progress, stay on the same page, and make better-informed decisions. Trace’s client base includes Ada Support, Parsable, Graham Allen Partners, CoffeeMeetsBagel, adMarketplace, etc. The company generates its revenue by offering 3 packages, headcount management, spend management, and a bundle by giving a price quote to an organization based on their requirement, company size, and the package they choose.

All packages include unlimited users and storage. The December 2023 acquisition aims to integrate TraceHQ. com, Inc. capabilities into Paylocity's human capital management platform.