Trace Minerals Corporation
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Trace Minerals Corporation - overview
Established
1972
Location
Ogden, UT, US
Primary Industry
Food
About
Trace specializes in producing ionic trace minerals that enhance health and wellness. Their product range includes supplements designed for hydration, bone health, and overall wellbeing, catering to various consumer needs. Trace Minerals is dedicated to producing high-quality mineral supplements and was founded in Ogden, US, in 1972. In February 2022, the company was acquired by Rosewood Private Investments, with financial terms not disclosed.
The company has one recorded deal. Trace Minerals specializes in the production and distribution of high-quality mineral supplements, primarily focusing on their flagship product, ConcenTrace ®, a concentrated mineral supplement derived from natural and sustainably sourced minerals. This product supports various health functions, including bone health, hydration, and overall wellness. They cater to health-conscious individuals, fitness enthusiasts, and those aiming to enhance their nutritional intake through supplementation.
Their products are marketed primarily in the United States and are expanding into international markets. Trace Minerals generates revenue through a diverse distribution model, including direct-to-consumer sales and partnerships with retailers and wholesalers. Their sales strategy features a subscription option, allowing customers to receive regular shipments at a discounted rate. Individual products, such as ConcenTrace ® Trace Mineral Drops and Magnesium Gummies, are competitively priced.
The company also conducts promotional sales, such as warehouse sales, to increase customer engagement. Their revenue streams benefit from over 50 years of research and development in mineral supplementation. Following the acquisition by Rosewood Private Investments in February 2022, Trace Minerals plans to launch new products designed to enhance their mineral supplement line. The company is targeting expansion into additional international markets to broaden their reach by 2023.
Recent funding will support these initiatives, enhancing their product development and market expansion efforts.
Current Investors
Rosewood Private Investments
Primary Industry
Food
Sub Industries
Health Foods & Nutritional Supplements, Internet
Website
www.traceminerals.com/
Verticals
E-commerce
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Trace Minerals Corporation - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Trace Minerals Corporation | - |
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