Touhula Varhaiskasvatus Oy

Touhula Varhaiskasvatus Oy is a Finnish company specializing in private daycare services, dedicated to providing enriching environments for children's early education and development. Founded in 2010 in Oulu, Finland, Touhula Varhaiskasvatus Oy operates a network of daycare centers focused on early childhood education. The company was acquired by its management from EQT in February 2022. The current CEO is Sari Saari.

Touhula operates a network of private daycare centers across Finland, specifically designed to create an enriching environment for early childhood education. The company's core offerings include daycare services for children aged 10 months to 5 years, focusing on personalized care that addresses each child's unique needs and fosters joy in learning. Facilities emphasize various thematic approaches, such as physical activity, adventure, and nature, integrated into daily programs to enhance the children's educational experience. Their proprietary TouGo application facilitates communication between parents and daycare staff, providing updates, photos, and managing care schedules.

Services are available in 39 municipalities across Finland, targeting families seeking high-quality early childhood education. In 2023, Touhula reported revenue of USD 50. 25 mn and an EBITDA of USD 1. 92 mn.

The company's revenue model is based on service fees collected from families for daycare placements, which vary according to factors such as the child's care hours, family size, and household income. Payments are structured as monthly fees for ongoing care, allowing for close relationships with families. Touhula Varhaiskasvatus Oy's recent acquisition in February 2022 supports its future growth strategy. The company is expected to focus on expanding its network of daycare centers and enhancing its educational offerings, including the potential launch of new thematic programs designed for early childhood education.

Specific target markets for expansion have not been disclosed, but the company aims to strengthen its presence in existing municipalities. Funding from the recent management acquisition will likely be utilized to support these initiatives.