TotallyMoney Limited

TotallyMoney Limited is a UK-based financial technology firm that empowers consumers to make informed borrowing decisions by providing free access to credit scores and personalized financial product recommendations. TotallyMoney Limited offers consumers access to their credit scores and reports, allowing them to make better borrowing choices. Founded in 2006, the company is headquartered in London, UK. The founders, Jonathan Hassid and Will Becker, have a history in financial technology and entrepreneurship.

In recent updates, Intelligent Lending Limited acquired TotallyMoney Limited on January 14, 2025, from Silicon Valley Bank, Elliott Advisors (UK), and Scottish Equity Partners for an undisclosed amount, aiming to leverage TotallyMoney's Open Banking technology and consumer insights to enhance its UK presence. TotallyMoney specializes in providing a free credit report service that allows users to monitor their credit scores without impacting their credit rating. The platform features personalized action plans, notifications for score changes, and insights into factors affecting credit health. Customers receive tailored recommendations for financial products, including credit cards, loans, car finance, and mortgages, catering to over 5 million customers in the UK seeking to improve their financial situations.

In the most recent fiscal year of 2022, TotallyMoney reported a revenue of GBP 16,975,011. 2, with an EBITDA of GBP -8,813,594. The company operates on a commission-based model, generating revenue from lenders who pay fees for successful customer applications for financial products accessed through the platform. With the acquisition by Intelligent Lending Limited, TotallyMoney plans to integrate its Open Banking technology and consumer insights to enhance its offerings and expand its market presence.

The deal, finalized on January 14, 2025, will support Intelligent Lending's strategy to solidify its position in the UK financial services market by leveraging TotallyMoney's capabilities.