TotallyAwesome Singapore Pte. Ltd.
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TotallyAwesome Singapore Pte. Ltd. - overview
Established
2015
Location
Singapore, -, Singapore
Primary Industry
Marketing/Advertising
About
Founded in 2015 by founders Will Anstee and based in Singapore, TotallyAwesome Singapore Pte. Ltd. provides a range of services, including advertising, content curation, and insights, with a strong emphasis on safety and compliance. In May 2024, SQREEM Technologies Pte.
Ltd. , a portfolio company of TIS, acquired TotallyAwesome Singapore Pte. Ltd. from Partners for Growth and Yefira Consulting Pte Ltd.
As of July 2024, the company is led by CEO Raja Kanniappan. TotallyAwesome's primary products include a youth-safe ad platform, a gaming ecosystem, and an analytics and insights service. The company’s ad platform allows brands to connect with over 300 million youths across multiple devices, ensuring compliance with safety regulations. The company's gaming ecosystem offers a space for brands to engage with users through gaming and metaverse experiences.
Additionally, TotallyAwesome provides detailed insights and research on youth behaviours and preferences, which helps brands tailor their marketing strategies. The firm also offers influencer marketing services related to influencer identification, selection, and campaign management for youth-focused brands. The May 2024 acquisition enables TotallyAwesome Singapore Pte. Ltd.
to expand its advertising and marketing reach to wider user clients.
Current Investors
Partners for Growth, Yefira Group
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Digital Media
Website
www.totallyawesome.tv
Verticals
AdTech
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only
TotallyAwesome Singapore Pte. Ltd. - timeline of key events
TotallyAwesome Singapore Pte. Ltd. - financials
| Fiscal Year Ended | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 837,057 | 2,362,417 | 4,050,467 | 5,208,342 | 6,474,781 | - | - | - |
| % Revenue Growth (YoY) | - | 182.2% | 71.5% | 28.6% | 24.3% | - | - | - |
| EBITDA (USD) | (651,448) | (689,256) | 194,859 | 1,216,721 | (250,250) | - | - | - |
| Operating Income (USD) | (651,448) | (694,070) | 117,942 | 1,139,556 | (379,869) | - | - | - |
| Operating Margin | (77.8%) | (29.4%) | 2.9% | 21.9% | (5.9%) | - | - | - |
| % EBITDA Margin | (77.8%) | (29.2%) | 4.8% | 23.4% | (3.9%) | - | - | - |
| NET Income (USD) | (654,805) | (705,820) | 84,790 | 1,115,591 | (424,042) | - | - | - |
| % Net Margin | (78.2%) | (29.9%) | 2.1% | 21.4% | (6.5%) | - | - | - |
TotallyAwesome Singapore Pte. Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, LP Direct, Trade Sale | Completed | TotallyAwesome Singapore Pte. Ltd. | - |
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TotallyAwesome Singapore Pte. Ltd. - employee data
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