Totally Raw Natural Dog Food Inc.

Totally Raw Natural Dog Food Inc. specializes in producing and distributing raw pet food and supplements, promoting a natural and nutritious diet for pets while prioritizing their health and well-being. Founded in 2003 and headquartered in Canada, Totally Raw Natural Dog Food Inc. focuses on the production of raw pet food products.

Dane Creek Capital acquired a minority stake in the company on September 14, 2017, with undisclosed financial terms. The founder's background and previous ventures are not readily available, although this firm has completed one known deal since its inception. Totally Raw Pet Food specializes in the production and distribution of raw pet food, treats, and supplements designed to provide a nutritious, evolutionary diet for pets. The core product offerings include raw meals in convenient portion sizes, available in 10-Patty and 30-Patty packs, with each type of protein offering a distinct nutritional profile.

Additionally, the company offers meaty bones, packaged treats, and supplements aimed at promoting overall pet health, including dental hygiene and skin care. The products are designed to be free from common allergens, grains, fillers, and chemical preservatives, supporting optimal digestion and health. Totally Raw Pet Food serves a diverse customer base, including pet owners who prioritize holistic pet nutrition, breeders, and retailers across Canada, with specific delivery services offered in urban centers such as Halifax, Dartmouth, and Moncton. Revenue generation for Totally Raw Pet Food occurs primarily through direct-to-consumer sales as well as partnerships with retailers and breeders.

Customers can purchase products online, which includes a range of options such as raw meals, meaty bones, and various supplements, catering to different dietary needs of pets. The company also employs a subscription model for certain products, allowing customers to receive their supplies regularly while enjoying potential cost savings. Pricing for flagship items, like the 10-Patty Beef packs and the Electrolyte Superfood Bone Broth, aligns with market standards for high-quality raw pet food. Through these structured transactions, Totally Raw Pet Food maintains a focus on quality and customer service, ensuring that pet owners have access to nutrition that supports their pets' health.

Following the acquisition by Dane Creek Capital in September 2017, Totally Raw Pet Food Inc. plans to leverage funding to explore new product developments and expand its market presence. Specific upcoming products are currently in the design phase, with targeted launches to enhance their offerings. Geographically, the company aims to penetrate additional urban centers across Canada, with plans to broaden its delivery services further by 2025.

The recent funding will be utilized to bolster these initiatives, supporting both product innovation and market expansion.