Total Defense Inc.

Total Defense Inc. specializes in cybersecurity solutions, providing essential anti-virus and internet security software to protect individuals and families from various online threats. Total Defense Inc. , founded in 2011, is based in Hauppauge, US, and focuses on cybersecurity solutions.

The company has successfully engaged in 3 deals with its most recent deal occurring on October 10, 2018, when AppRiver, LLC acquired Total Defense. The company has raised a total of USD 4. 50 mn in funding, with its latest round being USD 4. 50 mn.

Total Defense offers a comprehensive range of cybersecurity solutions, primarily focused on anti-virus and internet security software. Their flagship products include Total Defense Anti-Virus, Total Defense Internet Security, and Ultimate Internet Security, all designed to protect users from a variety of threats such as viruses, malware, spyware, and ransomware. The software employs advanced, multi-layered protection technology that ensures real-time and on-demand scanning of devices, enhancing user safety during online activities such as shopping, banking, and browsing. Total Defense also provides support services through a US-based customer care team, ensuring users have access to technical assistance.

The primary customer base includes individual consumers and families, with the products being sold predominantly in North America but also reaching markets in Europe and Asia. Total Defense generates revenue primarily through subscription-based models for its internet security products. Customers can purchase annual or multi-year subscriptions, which can cover multiple devices ranging from smartphones and tablets to desktops and laptops. The company offers various pricing plans, such as its Premium Internet Security, which covers up to five devices, and the Ultimate Internet Security, which extends protection to ten devices.

Transactions typically occur through direct-to-consumer sales, enabling customers to secure their devices easily. Additionally, Total Defense leverages partnerships with retailers to expand its reach, contributing to the overall sales of its flagship products, ensuring a steady revenue stream through consistent renewals and customer retention. Total Defense plans to innovate its product line by launching new enhancements to its existing cybersecurity software in the next year, focusing on improved threat detection and user interface upgrades. The company aims to expand its market presence in Europe and Asia by 2024, targeting a broader consumer base.

The recent funding of USD 4. 50 mn will be utilized to support these product development efforts and market expansion strategies.