Topline Pro
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Topline Pro - overview
Established
2020
Location
New York, NY, US
Primary Industry
Internet
About
Founded in 2020 and based in New York, US, Dwelling Management, Inc. , dba Dwelling, formerly known as ProPhone, aka Topline Pro operates as a digital media platform that enables organizations to build a website to grow their service business online. Nick Ornitz (CEO) and Shannon Kay (CPO) are the co-founders of the company. In August 2025, Topline raised USD 27 million in series B funding led by new investor Northzone, with participation from other new investors Industry Ventures and Tactile Ventures.
Returning investors Forerunner Ventures, Bonfire Ventures, TMV, Flybridge Capital Partners, BBG Ventures, and other unspecified investors also participated in the round. The company sells a product called ProSite, which is a website designed for users that designs and launches personalized, professional websites, as well as provides domain registration, hosting, indexing, and other services. The firm promotes users' businesses by listing, optimizing, and updating their Google My Business and Facebook accounts. Dwelling also includes a dashboard for website management and automatic upgrades.
The organization generates revenue through its subscription plans, including the starter plan for USD 75 per month, the core plan for USD 99 per month, and the pro plan for USD 149 per month.
Current Investors
BBG Ventures, The Graduate Syndicate, TMV
Primary Industry
Internet
Sub Industries
Web Development, Application Integration Software, Content Management Software
Website
www.toplinepro.com
Verticals
Artificial Intelligence, Cloud Computing, Mobile Apps
Company Stage
Series B
Total Amount Raised
Subscriber access only

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