Topline Pro

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Topline Pro - overview

Established

2020

Location

New York, NY, US

Primary Industry

Internet

About

Founded in 2020 and based in New York, US, Dwelling Management, Inc. , dba Dwelling, formerly known as ProPhone, aka Topline Pro operates as a digital media platform that enables organizations to build a website to grow their service business online. Nick Ornitz (CEO) and Shannon Kay (CPO) are the co-founders of the company. In August 2025, Topline raised USD 27 million in series B funding led by new investor Northzone, with participation from other new investors Industry Ventures and Tactile Ventures.


Returning investors Forerunner Ventures, Bonfire Ventures, TMV, Flybridge Capital Partners, BBG Ventures, and other unspecified investors also participated in the round. The company sells a product called ProSite, which is a website designed for users that designs and launches personalized, professional websites, as well as provides domain registration, hosting, indexing, and other services. The firm promotes users' businesses by listing, optimizing, and updating their Google My Business and Facebook accounts. Dwelling also includes a dashboard for website management and automatic upgrades.


The organization generates revenue through its subscription plans, including the starter plan for USD 75 per month, the core plan for USD 99 per month, and the pro plan for USD 149 per month.


Current Investors

BBG Ventures, The Graduate Syndicate, TMV

Primary Industry

Internet

Sub Industries

Web Development, Application Integration Software, Content Management Software

Website

www.toplinepro.com

Verticals

Artificial Intelligence, Cloud Computing, Mobile Apps

Company Stage

Series B

Total Amount Raised

Subscriber access only

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