Toosla

Toosla provides a fully digital car rental service operating around the clock, enabling users to rent vehicles conveniently and efficiently with a focus on sustainability and customer choice. Toosla, founded in 2016 in Reims, France, specializes in digital car rental services. The company has raised EUR 500,025 in its latest funding round on March 4, 2020, led by Karot Capital. Bertrand Gruyelle and Jean-François Boucher are the founders of Toosla.

Toosla specializes in a 100% digital car rental service that operates 24/7, allowing users to rent vehicles efficiently and conveniently. The company offers a diverse fleet of vehicles, including thermal, hybrid, and electric models, ensuring that customers have guaranteed access to specific car models without substitutions. This service is designed to cater to various needs, whether for business travel, personal trips, weekends away, or family vacations. With a network of ten strategically located stations in major urban centers and airports throughout France, Toosla serves a broad customer base that includes both individual consumers and corporate clients.

The company’s emphasis on electrification, with 30% of its fleet being electric vehicles, aligns with growing consumer preferences for sustainable transportation solutions. Toosla generates revenue through its car rental services, structured as direct-to-consumer transactions. Customers can reserve vehicles via a digital platform, creating profiles and selecting cars in a streamlined process. The rental model is built on hourly or daily pricing plans, allowing for flexibility in rental duration based on customer needs.

This approach attracts a varied clientele, from occasional renters seeking vehicles for short-term use to frequent travelers needing reliable transportation. The business model capitalizes on a straightforward transaction structure, facilitating immediate payment upon reservation and ensuring a user-friendly experience. The flagship offerings include a selection of premium brands such as Audi, BMW, and Tesla, catering to customers looking for high-quality vehicles. Toosla plans to utilize the recent funding of EUR 500,025 raised on March 4, 2020, to enhance its service offerings and expand its fleet.

The company aims to introduce new vehicle options, particularly focusing on increasing the proportion of electric vehicles in response to consumer demand for sustainable options. Additionally, Toosla is exploring expansion into new markets within Europe, with specific targets to be determined in the coming years.