Toni&Guy

Toni&Guy, headquartered in the UK, delivers exceptional hair care and styling services, renowned for its precision and creativity, catering to a clientele that values premium hair care solutions. Toni&Guy is a UK-based hairdressing company recognized for its quality services and products. Founded in 1963 by Toni Mascolo and Guy Mascolo. In January 2026, Reliance Industries Limited, a portfolio company of Life Insurance Corporation of India, acquired Toni&Guy.

TONI&GUY specializes in high-quality hair care services and products, focusing on precision and creativity in salon experiences. Their core offerings include a comprehensive range of hairdressing services provided by skilled professionals, alongside a line of proprietary hair care products designed to maintain and enhance hair health. The company emphasizes education as a cornerstone of its philosophy, with an extensive training program for its stylists, ensuring that each service is delivered with expertise. Their new Hair Therapy experience aims to revitalize hair through specialized treatments tailored to individual needs.

TONI&GUY operates in various geographical markets, serving clients in the UK, Europe, and select locations globally, catering primarily to fashion-conscious consumers seeking premium hair care solutions. The revenue model of TONI&GUY is predominantly driven by direct-to-consumer transactions within their salon network. Clients pay for a range of services, including haircuts, coloring, and treatments, which are structured on a per-appointment basis. Additionally, the company markets its line of hair care products, which are available for purchase in-salon, thus supplementing service revenue.

The salon services are anchored by flagship offerings such as their Hair Therapy experience, which positions itself as a premium service within the market. Pricing is reflective of the quality and expertise provided, with a focus on delivering value to a clientele that prioritizes quality hair care. Through this combination of salon services and product sales, TONI&GUY effectively generates revenue while maintaining a commitment to high standards of hairdressing. In January 2026, Toni&Guy was acquired by Reliance Industries Limited, which aims to leverage the brand to expand its presence in premium haircare and grooming markets.

The acquisition is expected to facilitate the scaling of the globally recognized salon-led brand within India and other international markets. Toni&Guy is focusing on upcoming product launches, particularly enhancements to their Hair Therapy experience, to ensure they meet evolving consumer needs. By investing in these initiatives, Reliance Industries Limited is poised to further solidify Toni&Guy's market position.