TIVA Performance

Based in France, TIVA Performance specializes in performance cosmetics tailored for athletes, delivering innovative products designed to enhance grip and performance during sports activities. Founded in 2024, TIVA Performance focuses on creating cosmetics specifically for athletes, emphasizing performance enhancement. The company is headquartered in Paris, France. In June 2026, TIVA Performance raised EUR 0.

525 million in venture funding from new investor Apex, with participation from an individual investor. This latest funding round raised the total amount raised to EUR 0. 525 million, with the current company valuation at EUR 3. 5 million.

The company has engaged in one deal to date. TIVA Performance specializes in performance cosmetics specifically engineered for athletes, providing innovative solutions to enhance athletic performance across various sports. Their core product offerings include the Ultimate Dry Grip Gel and the Performance Grip Wax, both designed to optimize hand performance by addressing issues such as sweat, friction, and grip security during physical activities. The Ultimate Dry Grip Gel neutralizes sweat on contact to deliver an immediate dry hand effect, ideal for high-intensity sports, while the Performance Grip Wax offers a protective barrier against friction and blisters, intended for prolonged use.

Each product is developed through collaboration with biochemists, dermatology experts, and elite athletes, ensuring that they meet the rigorous demands of over 50 different sports. TIVA’s products are available in various international markets, including Europe and North America, catering to a diverse clientele of professional athletes, fitness enthusiasts, and recreational sports participants. TIVA Performance generates revenue through direct-to-consumer sales of its flagship products, strategically priced to meet the needs of its target market. Their transaction structure is straightforward, with sales occurring primarily through their online platform, allowing customers to purchase products individually.

The company offers priority access to exclusive formulas and member-only content, promoting customer loyalty and repeat purchases. Each product, including the Ultimate Dry Grip Gel and Performance Grip Wax, is positioned as a premium offering within the performance cosmetics category, aligning with the high expectations of their athletic customer base. The revenue model focuses on delivering quality performance tools that enhance the athletic experience, ensuring compliance with international cosmetic and sports regulations to maintain a trusted brand presence in the market. In June 2026, TIVA Performance raised EUR 0.

525 million from new investor Apex, which will be utilized to enhance its sports cosmetics products. The company plans to introduce new offerings that cater specifically to athletes, aiming for a product launch by early 2027. Additionally, TIVA Performance is targeting expansion into new markets, focusing on regions in Asia and South America by the end of 2027, to diversify its client base and increase global presence.