Tidewater Management Group

Tidewater Management Group is a professional independent marketing organization focused on distributing insurance products, particularly in Medicare and life insurance, ensuring agents have access to a variety of tailored options for their clients. Founded in 2006 and headquartered in Raleigh, US, Tidewater Management Group specializes in the distribution of insurance products, primarily serving independent insurance agents across the Eastern United States. In January 2019, the company became a part of Integrity Marketing Group, LLC, following an acquisition, although specific financial details were not disclosed. The company has been involved in one total deal to date.

Tidewater Management Group offers a diverse array of insurance products, including Medicare Advantage, Medicare Supplement, life insurance, dental and vision coverage, hearing coverage, Affordable Care Act (ACA) plans, and annuities. With partnerships with over 70 insurance providers, the organization caters mainly to independent agents who serve individual consumers seeking health and life insurance solutions. The revenue of Tidewater Management Group is generated primarily through commissions from the sale of insurance products by its network of agents. The firm's model is driven by a B2B structure, where agents receive commissions based on the volume of business produced.

Specific commission rates are defined by agreements with insurance carriers, aligning with Tidewater's mission to support its agents in a competitive marketplace. Following the acquisition by Integrity Marketing Group, LLC in January 2019, Tidewater Management Group plans to leverage its new resources to enhance its product offerings and expand into new geographic markets. The firm aims to develop innovative insurance products that address emerging consumer needs, with a focus on enhancing its Medicare-related offerings. Additionally, Tidewater seeks to enter new markets within the Eastern United States, aiming for strategic growth by leveraging its extensive partnerships and agent network.