Thruline Marketing, Inc.

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Thruline Marketing, Inc. - overview

Established

1989

Location

Lenexa, KS, US

Primary Industry

Marketing/Advertising

About

Thruline Marketing, Inc. is a US-based company specializing in recruitment marketing and lead generation services, focusing on optimizing client acquisition strategies across various industries. Founded in 1989 and headquartered in Lenexa, Kansas, Thruline Marketing, Inc. focuses on recruitment marketing solutions.


The company does not have known subsidiaries or notable pivots in business strategy. It has completed 2 deals with the most recent deal occurring on December 2, 2019, when EducationDynamics acquired key assets of the firm. Information about the founder's previous ventures is not available. Thruline Marketing, Inc.


specializes in recruitment marketing and lead generation services designed to optimize client acquisition strategies for various industries. The company's core offerings include advanced marketing solutions that leverage data-driven strategies to attract and engage qualified leads. These services resolve challenges related to talent recruitment and customer acquisition, assisting businesses in enhancing their outreach effectiveness. Thruline serves a diverse client base across sectors like technology, healthcare, and retail, catering to both B2B and B2C markets.


Their geographical reach includes North America and parts of Europe, providing innovative marketing solutions tailored to specific recruitment and sales needs. Revenue generation for Thruline Marketing is primarily structured around service-based transactions, including retainer agreements and project-based pricing. Clients engage through subscription models for ongoing marketing services or as part of specific campaigns with defined deliverables. The firm offers tailored packages featuring flagship services such as targeted digital advertising and strategic recruitment consulting, designed to provide measurable outcomes and maximize return on investment.


Specific pricing details are not disclosed, but the transactional framework aligns with industry standards for marketing and recruitment services. As per recent developments, Thruline Marketing, Inc. may utilize the recent acquisition by EducationDynamics to enhance its service offerings and client reach. The company is expected to focus on developing new products tailored to evolving market needs, although no specific launch dates for upcoming products have been disclosed.


There are plans to expand into new geographic markets, specifically targeting regions in Europe, although exact timelines for this expansion have not been provided.


Current Investors

Oaktree Capital Management

Primary Industry

Marketing/Advertising

Sub Industries

eMarketing/Digital Marketing, Advertising Agencies & Media Buyers, Sales & Marketing Software

Website

www.thru-line.com

Verticals

Research (Non-Medical)

Total Amount Raised

Subscriber access only

Thruline Marketing, Inc. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedThruline Marketing, Inc.-
Secondary BuyoutCompletedThruline Marketing, Inc.-

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