This Old House Ventures, LLC

This Old House Ventures, LLC, based in the US, specializes in home improvement and remodeling services, leveraging its popular television series to provide expert advice and project guidance for homeowners. This Old House Ventures, LLC is focused on home improvement and was founded in 1979 in Stamford, US. The company was previously owned by TZP Group and was acquired by Roku, Inc. in March 2021 for USD 100 mn.

The acquisition included approximately 55 employees, including CEO Dan Suratt, who will contribute to Roku's expanding AVOD service. The firm has completed 2 deals to date, with the latest deal occurring on 19 March 2021. CEO Allison Friedly leads the company, which has maintained its primary focus without significant pivots in business strategy. This Old House Ventures, LLC offers a comprehensive portfolio of home improvement and remodeling services, primarily through its flagship television series, 'This Old House' and 'Ask This Old House.

' The company's core offerings include expert advice, project tutorials, and product reviews aimed at helping homeowners tackle various renovation and maintenance projects. The content addresses a wide array of areas, including interior renovations (such as kitchens and bathrooms), exterior improvements (like roofing and siding), and landscaping. The target customer base encompasses homeowners seeking to enhance their living spaces, DIY enthusiasts, and individuals interested in home maintenance. This Old House products and services are marketed primarily within the United States, with a notable presence in key metropolitan areas where home improvement interest is particularly high, such as New York, Los Angeles, and Chicago.

The revenue model for This Old House is structured around multiple streams, including advertising revenue from its television programs, subscription fees for premium content, and partnership arrangements with home improvement brands. The firm derives income from partnerships that promote various home products and services featured in its programming, effectively connecting these products with a targeted audience of engaged viewers. The pricing structure includes subscription plans for access to exclusive content and ad-free streaming, with specific pricing tiers that cater to different consumer needs. Additionally, the company may engage in transactional relationships with clients through partnerships with retailers and service providers within the home improvement industry, creating an ecosystem that supports both educational content and product promotion.

Following its acquisition in March 2021, This Old House Ventures, LLC aims to leverage its relationship with Roku, Inc. to enhance its offerings. The company plans to expand its product range by introducing additional series and content aimed at diverse home improvement projects. Additionally, there are intentions to enter new markets, particularly focusing on regions with increasing demand for home renovation and maintenance services.

Funding from the recent acquisition will support the development of new products and services and facilitate the expansion into these targeted geographic regions.