Third Generation Sports, Inc.

Third Generation Sports, Inc. is a provider of sports team apparel, uniforms, and equipment tailored for schools, clubs, and organizations across the United States, enhancing team spirit and identity through quality products. Third Generation Sports, Inc. specializes in sports apparel and equipment.

Founded in 1945 by Dmitry Gilev and Vitaliy Ishutin, the company is headquartered in Paris, US. It was acquired by ASB Sports Acquisition, Inc. in September 2018, with financial terms undisclosed. The company has completed one deal as of now.

Third Generation Sports, Inc. offers a comprehensive range of sports team apparel, uniforms, and equipment, focusing on custom uniforms, branded apparel, spirit wear, and essential equipment for athletics such as football and basketball. Their exclusive brand, Prevail Athletics, features premium apparel and uniforms aimed at enhancing school spirit and team identity. Their products are distributed nationwide to athletic directors, coaches, and office administrators.

Third Generation Sports, Inc. generates revenue through direct sales to educational institutions and sports organizations on a B2B basis, processing bulk orders for uniforms and equipment. The company utilizes a variety of pricing structures based on order complexity and customization, including personalized services and exclusive lines like Prevail Athletics. Their flagship offerings include custom uniforms designed to elevate team identities, driving repeat business and expanding their client base.

Looking ahead, Third Generation Sports, Inc. aims to introduce new product lines and expand its market presence. Although specific new products or release dates were not detailed, the company intends to leverage the recent acquisition by ASB Sports Acquisition, Inc. to enhance its growth strategy.

The focus will be on exploring new geographic regions for expansion, building on their existing client relationships, and enhancing their product offerings to better serve the sports community.