Thinks Insight and Strategy (Britain Thinks) Ltd

Thinks Insight and Strategy is a UK-based consultancy that provides research and strategic engagement, helping clients make informed decisions and drive behavioral change through advanced insights and innovative methodologies. Thinks Insight and Strategy is a consultancy based in London, UK, established in 2010. The company specializes in providing research and strategic consulting services. The insights offered are designed to influence decision-making across various sectors.

Recently, in March 2026, Thinks was acquired by Avenir Global Inc. , a portfolio company of CDPQ, enhancing its business development capabilities. Thinks Insight & Strategy is a global insight and strategy consultancy specializing in research and strategic engagement. The company's core offerings encompass a range of services designed to facilitate informed decision-making, enhance persuasive communication, and drive positive behavioral change among target audiences.

Their methodologies leverage advanced research skills, including the application of artificial intelligence (AI) tools for gathering insights from international audiences. Thinks serves a diverse client base, including public sector organizations, private corporations, and non-profit entities, with notable projects aimed at addressing critical issues such as public health, consumer advice, and community engagement. Their products are utilized across various geographical markets, including the UK, Europe, and North America, effectively addressing unique challenges within each region. Thinks Insight & Strategy generates revenue primarily through consultancy agreements and project-based engagements with its clients.

The revenue structure involves partnerships and direct service agreements where clients commission specific research projects or strategy development initiatives. Transactions typically entail fixed-fee arrangements or milestone-based payments linked to the delivery of key project outputs. While specific pricing plans for individual services are not disclosed, the company’s offerings may include comprehensive research reports, strategy workshops, and ongoing consultancy support, all tailored to meet the unique needs of each client. This transactional model allows Thinks to build long-term relationships with clients while delivering valuable insights and strategies that drive impactful outcomes.

Following its acquisition on March 5, 2026, by Avenir Global Inc. , Thinks Insight and Strategy aims to leverage new resources to enhance its product offerings and expand into new markets. The firm plans to design and launch innovative solutions tailored to client needs, utilizing enhanced capabilities gained from the acquisition. Specific expansion plans target the North American and European markets, with efforts expected to materialize within the next few years.

The acquisition's rationale centers on boosting Avenir Global Inc. 's business development initiatives, positioning Thinks for sustained growth.