The Topps Company, Inc.
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The Topps Company, Inc. - overview
Established
1938
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Founded in 1938, chaired by Michael Eisner as Chairman, and based in New York, US, The Topps Company Inc. is a manufacturer and marketer of sports and entertainment products. The Tornante Co. , an investment group run by former Disney CEO Michael Eisner, acquired the company for USD 385 million in 2007 and made it private.
In 2012, Topps launched its digital group with an app for both baseball and football enthusiasts and collectors. In 2021, Topps merged with Mudrick Capital Acquisition Corporation II, a special purpose acquisition company, that valued Topps at USD 1. 3 billion along with a PIPE investment (private investment in public equity) of USD 250 million. The company produces trading cards and collectibles, custom cards, memorabilia, and sticker album collections related to brands such as MLB (Major League Baseball), NHL, Bundesliga, UEFA Champions League, Formula 1, WWE, Bowman, and MLS among others.
The company provides base cards and autograph cards. Topps Company also provides memorabilia such as jerseys, helmets, autographed baseball, and autographed pictures along with signed bats, and hats. Topps also offers customizable cards and provides boxes and packs, wall art, accessories, and collectibles including original artwork, digitized classic Topps design, digital autographs, video cards, and animations among others. The company expanded its business to offer digital editions of card-each with a unique NFT built on blockchain technology.
The company generates revenue by selling the cards. Topps offers customizable 20-Card Packs at USD 9. 99. Topp’s pricing models range from USD 7.
99 to USD 99. 99. In 2020, the company recorded USD 567 million as net sales. Post the merger with Mudrick Capital Acquisition Corporation II, the combined company will be called Topps and trade on NASDAQ under the ticker symbol, TOPP.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Consumer Products, Recreational & Entertainment Facilities
Website
www.topps.com
Verticals
AdTech, E-commerce, Manufacturing, Mobile Apps
Company Stage
Public To Private
Total Amount Raised
Subscriber access only
The Topps Company, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | TDS Gift Cards | - | ||||||||
| Buyout | Completed | Bazooka Candy Brands International Limited | - | ||||||||
| Add-on | Completed | GMG Entertainment | - | ||||||||
| Public to Private | Completed | The Topps Company, Inc. | - |
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