The Surf City USA Marathon

The Surf City USA Marathon is an annual running event featuring a full marathon, half marathon, 5K, and beach mile, attracting a diverse range of runners to experience the scenic Pacific Coast Highway. The Surf City USA Marathon is a premier running event located in Huntington Beach, California. It was acquired by OmniForce, a portfolio company of Bregal Partners, in August 2013. The marathon has maintained its focus on offering memorable running experiences along the picturesque coastline, catering to both competitive runners and casual participants.

The Surf City Marathon, scheduled for February 1, 2026, offers a range of running events including a full marathon, half marathon, 5K, and a beach mile. These events cater to runners of all levels, from serious competitors seeking Boston qualification to casual participants looking to enjoy a scenic run along the iconic Pacific Coast Highway. The marathon course is notably flat and scenic, starting near the Huntington Beach pier and providing breathtaking views of the Pacific Ocean. This annual event attracts participants from diverse geographic markets, including both domestic runners from various states and international participants, creating a vibrant community of athletes passionate about running and coastal experiences.

The company’s client base primarily includes individual runners, teams, and charity organizations, all of whom engage with the event for personal achievement, competition, or fundraising efforts. The revenue model for Surf City Marathon is primarily based on registration fees for each race category, which includes different pricing tiers for the marathon (USD 199), half marathon (USD 179), 5K (USD 65), and beach mile (USD 35). Participants register directly through the company’s platform, securing their entry into the events. In addition to race registration, revenue may also be generated through merchandise sales, sponsorships, and partnerships with local businesses.

The typical transaction structure involves individual participants paying registration fees, while teams and charities may organize group registrations for a more streamlined process. This model emphasizes direct-to-consumer interactions, facilitating a straightforward purchasing experience for runners eager to participate in one of the nation’s premier coastal races. The Surf City USA Marathon aims to expand its offerings by introducing new running events and experiences tailored for various demographics. Plans are in place to explore additional markets across the West Coast, targeting cities such as San Diego and San Francisco for potential event expansions by 2026.

The recent acquisition by OmniForce is expected to provide strategic support for these initiatives, leveraging its resources to enhance event execution and marketing efforts, thereby increasing participation and community engagement.