The Social Chain AG

The Social Chain AG is a Berlin-based digital marketing company specializing in enhancing brand engagement through social media management, content creation, and data analytics services. Founded in 2014, The Social Chain AG operates in the digital marketing sector, focusing on effective brand engagement. In October 2019, the company merged with Lumaland Inc. Later, in October 2021, it was acquired by DS Group from NVC.

The company is headquartered in Berlin, Germany. Notably, Steven Bartlett is among the founders, who have previously established other ventures. The company has secured a total of USD 2. 00 mn in funding, primarily during its SERIES A round led by NVC, with the latest deal taking place on October 20, 2021.

SocialChain primarily operates in the digital marketing sector, providing services designed to enhance brand engagement and advertising effectiveness. Their core offerings include social media management, content creation, and data analytics, aimed at helping businesses navigate social media marketing. SocialChain serves a diverse clientele across industries such as retail, entertainment, and technology, with a broad geographical reach in North America, Europe, and Asia. In the most recent fiscal year of 2022, SocialChain reported revenue of USD 387.

73 mn, with an EBITDA of USD -86. 77 mn. The company generates revenue primarily through a B2B model, offering subscription-based services and custom partnerships. Looking ahead, The Social Chain AG is exploring the launch of new digital marketing products designed to enhance client engagement.

With funding from the recent SERIES A round, the company plans to expand into new markets, specifically targeting North America and Asia by the end of 2023. The acquisition by DS Group is part of a strategy to utilize resources effectively for growth initiatives following their merger with Lumaland.