The Rack Group
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The Rack Group - overview
Established
1979
Location
Coldwater, MI, US
Primary Industry
Retail
About
Seybert's Billiard Supply Invis, Inc. specializes in providing a wide array of billiards products including pool cues, accessories, and custom solutions for both amateur and professional players globally. Founded in 1979, Seybert's Billiard Supply Invis, Inc. is based in Coldwater, US.
The company has focused on direct sales of billiards equipment and has undergone a strategic acquisition by Moa Capital in January 2021, which provided growth capital to enhance operations. The company rebranded as The Rack Group in June 2022. In March 2026, Aldine Capital invested in the company. Seybert's Billiards Supply specializes in providing a comprehensive range of billiards-related products, including pool cues, cue cases, shafts, and various accessories tailored for both amateur and professional players.
Their core offerings encompass well-known brands such as Predator, Cuetec, and Meucci, designed to meet the diverse needs of billiards enthusiasts. Seybert's caters to a global customer base, delivering products to markets across the United States and internationally, including regions such as the Philippines and Europe. The company emphasizes exceptional customer service and a user-friendly purchasing experience through their online platform. Seybert's Billiard Supply operates on a direct-to-consumer sales model, facilitating transactions through their e-commerce platform.
The revenue model is structured around individual sales of products, with flagship items including high-performance cues and accessories. Customers engage in one-off purchases, benefiting from promotional offers such as free shipping on orders over USD 99, progressing discounts on select items, and a 110% price match guarantee. In January 2021, Moa Capital acquired an equity interest in Seybert's Billiard Supply Invis, Inc. , providing growth capital to expand social media presence and enhance e-commerce marketing and customer service platforms.
The company plans to launch new product lines tailored to emerging trends in billiards and aims to expand into new markets including Europe and Southeast Asia by 2023.
Current Investors
Generation Equity Capital, Moa Capital, Aldine Capital
Primary Industry
Retail
Sub Industries
Recreational Hobbies & Sporting Goods, Clothing, Accessories, Clothing Stores, Recreational Product Stores
Website
www.seyberts.com
Verticals
E-commerce
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
The Rack Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | The Rack Group | - | ||||||||
| Buyout | Completed | The Rack Group | - |
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