The North American Guitar

The North American Guitar is a retailer that specializes in high-quality guitars, offering both new and vintage instruments, catering to musicians and collectors globally. The North American Guitar, founded in 2010, operates out of Nashville, US, focusing on the sale of premium guitars. The company was established by Robert Montague, who has a history in the musical instrument sector. Their most recent deal occurred in December 2020 when Magenta Partners invested in the company, although financial details were not disclosed.

The North American Guitar has engaged in one deal to date. The North American Guitar specializes in the sale of high-quality guitars, including both new and vintage instruments. Their core offerings feature an extensive collection of acoustic and electric guitars, mandolins, and amplifiers from well-known brands such as Gibson, Fender, and Collings. Additionally, the company provides a consignment service, allowing individuals to sell their instruments through their established network, benefiting from the expertise of their authentication professionals and dedicated sales team.

This service aims to facilitate the selling process for musicians and collectors, ensuring appropriate valuation and marketing of instruments. The target customer base includes professional musicians, collectors, and music enthusiasts across various markets including North America, Europe, and Asia. The North American Guitar generates revenue through the direct sale of instruments and consignment services. Transactions occur either in their showroom or online platform, where customers select guitars and make payments directly or consign their instruments.

They charge a standard authentication and listing fee of USD 85 per instrument, along with competitive consignment rates based on the instrument's value. Their product offerings include flagship items like the limited-edition CVG Historic Series 1959 Gibson Les Paul, showcasing their commitment to quality. The North American Guitar aims to expand its product offerings with new high-quality designs scheduled for release in the upcoming year. Additionally, they are actively targeting expansion into European and Asian markets by the end of 2023.

The funding received from Magenta Partners in December 2020 will be utilized to support these initiatives, allowing the company to enhance its product range and facilitate the launch into new geographical regions.