The Mission Marketing Group plc
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The Mission Marketing Group plc - overview
Location
London, -, UK
Primary Industry
Marketing/Advertising
About
The Mission Marketing Group plc specializes in providing integrated marketing and communication solutions aimed at driving business growth through strategic brand management, digital marketing, and data-driven insights. The Mission Marketing Group plc operates as a collective of specialized marketing agencies, delivering a wide array of services to clients across various sectors. Founded by Hilda Vermillion and Jason Westbrook, the company has its headquarters in London, UK. The current CEO is Adrian Kingwell, with Tim Passey also playing a key role in its leadership.
The company has evolved over time, adapting its strategies to meet the demands of its global clientele while maintaining a focus on effective marketing solutions. The Mission Marketing Group plc operates as a collective of specialized agencies focused on delivering comprehensive marketing and communication solutions aimed at real business growth. Their core offerings encompass a diverse range of services, including strategic brand management, creative design, digital marketing, public relations, and data-driven insights, all intended to drive measurable results for clients. These services cater to various sectors, including health and wellness, corporate business, consumer lifestyle, and sports and entertainment.
The Mission Group serves a global clientele, with a presence in markets across North America, Saudi Arabia, India, Malaysia, Singapore, Hong Kong, and Vietnam, ensuring they can meet the needs of clients regardless of geographical limitations. By emphasizing collaboration and innovation, Mission positions itself as a strategic partner dedicated to creating impactful solutions tailored to individual client ambitions. In the most recent fiscal year of 2023, The Mission Marketing Group plc recorded a revenue of USD 243. 67 mn, with an EBITDA of USD -5.
59 mn. The company's revenue model is structured around partnerships and direct-to-client transactions, where agencies engage in project-based contracts or retainer agreements with businesses seeking marketing expertise. This approach facilitates long-term relationships with clients, which have proven beneficial for retention rates across their extensive agency network. The Mission Marketing Group plc is focused on enhancing its service offerings and expanding into new geographic markets.
The company aims to introduce several new products and services tailored to evolving client needs within the next fiscal year. Additionally, plans are in motion to penetrate emerging markets in Asia and the Middle East to tap into new growth opportunities. Recent funding will support these initiatives by allowing the company to invest in technology and talent that will bolster their service capabilities.
Primary Industry
Marketing/Advertising
Sub Industries
Public Relations & Communications
Website
www.themission.co.uk
Total Amount Raised
Subscriber access only
The Mission Marketing Group plc - timeline of key events
The Mission Marketing Group plc - financials
| Fiscal Year Ended | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 105,363,108.894 | 133,743,356.757 | 144,239,030.099 | 146,154,825.029 | 155,792,733.117 | 182,188,176.539 | 176,374,507.554 | 167,666,124.61 | 182,388,797.64 | 195,131,933.895 | 137,137,219.354 | 178,295,230.196 | - | - | - |
| % Revenue Growth (YoY) | - | 26.9% | 7.8% | 1.3% | 6.6% | 16.9% | (3.2%) | (4.9%) | 8.8% | 7.0% | (29.7%) | 30.0% | - | - | - |
| EBITDA (USD) | 5,232,942.684 | 7,502,923.482 | 8,470,359.047 | 6,350,768.124 | 9,810,647.391 | 10,646,448.5 | 10,388,147.108 | 9,744,155.494 | 15,828,154.43 | 15,732,270.524 | 4,043,471.123 | 13,354,084.416 | - | - | - |
| Operating Income (USD) | 4,387,603.235 | 6,624,701.102 | 7,137,347.236 | 4,536,935.982 | 7,558,392.773 | 7,723,083.63 | 7,793,252.343 | 7,210,538.113 | 12,953,184.783 | 10,221,299.727 | (1,395,812.98) | 8,667,767.361 | - | - | - |
| Operating Margin | 4.2% | 5.0% | 4.9% | 3.1% | 4.9% | 4.2% | 4.4% | 4.3% | 7.1% | 5.2% | (1.0%) | 4.9% | - | - | - |
| % EBITDA Margin | 5.0% | 5.6% | 5.9% | 4.3% | 6.3% | 5.8% | 5.9% | 5.8% | 8.7% | 8.1% | 2.9% | 7.5% | - | - | - |
| NET Income (USD) | 1,092,528.363 | 3,556,685.386 | 4,165,507.768 | 2,771,394.176 | 5,263,947.158 | 5,651,104.004 | 5,521,495.417 | 5,141,417.252 | 10,382,211.534 | 7,328,952.471 | (2,528,434.794) | 6,186,775.978 | - | - | - |
| % Net Margin | 1.0% | 2.7% | 2.9% | 1.9% | 3.4% | 3.1% | 3.1% | 3.1% | 5.7% | 3.8% | (1.8%) | 3.5% | - | - | - |
The Mission Marketing Group plc - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | April Six Ltd. | - | ||||||||
| Trade Sale | Completed | RLA Group | - |
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The Mission Marketing Group plc - employee data
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