The Maids International, Inc.

The Maids International, Inc. offers specialized residential cleaning services, employing a proprietary 22-Step Home Cleaning Process to ensure thorough sanitation and a healthier living environment for clients across North America. Founded in 1979, The Maids International, Inc. is situated in Omaha, US and operates as a residential cleaning service provider.

The company was acquired by Gladstone Companies in March 2020, although financial terms were not disclosed. Dan Bishop is the founder, while Peter Killheffer serves as the CEO. The Maids is a leading residential cleaning service provider that offers a range of personalized cleaning solutions designed to meet diverse client needs. Their core offerings include deep cleaning, one-time cleaning, recurring cleaning services, and specialized cleaning solutions such as move-in/move-out services and post-renovation cleanups.

The Maids employs a proprietary 22-Step Home Cleaning Process, ensuring thorough sanitation and care for clients' homes. The company serves a broad customer base, including busy families, professionals, and property managers, within nearly 200 locations across the United States and Canada. By addressing common pain points such as time constraints and the need for a clean, healthy living environment, The Maids has positioned itself as a trusted partner for maintaining cleanliness and hygiene in households. The Maids generates revenue primarily through direct-to-consumer transactions, offering various cleaning packages that cater to individual client preferences and schedules.

Clients can choose from a variety of plans, including weekly, bi-weekly, and monthly services, which allows for flexible engagement based on their specific needs. The pricing structure is aligned with the scope and frequency of the cleaning services selected, ensuring an accessible option for households looking to maintain a clean living space. One of the unique selling propositions of The Maids is its partnership with Mr. Clean®, which enhances brand credibility and attracts a loyal customer base.

Revenue streams are bolstered by the company's focus on quality service and customer satisfaction, as evidenced by industry accolades such as being recognized by USA Today for Best Customer Service in 2025. Following its acquisition in March 2020, The Maids plans to expand its services and product offerings in the coming years. The company aims to develop new cleaning solutions and introduce them to the market by late 2023. Additionally, The Maids is exploring opportunities to enter new geographic regions, specifically targeting expansion into the southwestern United States by 2025.

The recent acquisition funding is anticipated to support these initiatives, enhancing service capabilities and operational efficiency.