The Lifetime Value Co. Inc.

The Lifetime Value Co. Inc. specializes in data-driven solutions that provide individuals and businesses with access to public information, empowering informed decision-making in various personal and professional contexts. The Lifetime Value Co.

Inc. focuses on delivering data-driven products and services. Founded in 2018 in New York, US, the company has undergone no notable pivots in strategy. Led by co-founders Josh Levy and Ross Cohen, LTVCo raised USD 150 mn in funding on December 17, 2020, with Morgan Stanley Expansion Capital as the lead investor, contributing to a total of USD 150 mn raised.

The Lifetime Value Company (LTVCo) specializes in providing a suite of data-driven products and services designed to empower individuals and businesses through accessible public information. Their main offerings include tools for searching people, contact information, property data, and vehicle history reports, all intended to facilitate informed decision-making in various personal and professional contexts. Their flagship brands, such as BeenVerified and Bumper, cater to consumers seeking modern car purchasing tools and comprehensive home value insights. LTVCo’s services also encompass background checks, reverse phone lookup capabilities, and resources for uncovering unclaimed funds, all targeted towards enhancing consumer confidence and security.

The company serves a broad customer base across North America and Europe, with specific emphasis on urban markets where access to comprehensive data is increasingly essential for everyday transactions. LTVCo generates revenue primarily through subscription-based models, enabling both consumers and businesses to access their suite of information services. Clients typically engage in direct transactions for individual reports or opt for comprehensive subscription packages that provide ongoing access to various tools and data points. For instance, businesses may utilize LTVCo's platforms to conduct background checks or explore property data, while consumers are empowered to manage personal information searches or vehicle history inquiries.

Revenue structures are designed to accommodate both B2B and B2C interactions, reflecting the diverse applications of their products. The pricing plans are tiered, providing flexibility to meet varying customer needs while ensuring that users derive maximum value from the services provided. The company plans to leverage the USD 150 mn raised in December 2020 to enhance its data capabilities and expand its team. Future product developments are underway, with a focus on launching new tools to improve user access to public data.

Expansion into additional North American urban markets is also targeted, aiming for completion by 2023.