The Kyjen Company, LLC
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The Kyjen Company, LLC - overview
Established
1992
Location
Centennial, CO, US
Primary Industry
Retail
About
The Kyjen Company, LLC specializes in innovative pet products, focusing on enhancing pet engagement through toys and feeding solutions, improving both mental stimulation and physical activity for dogs. Founded in 1992, The Kyjen Company, LLC is based in Centennial, US. The company is known for its commitment to developing pet enrichment products. In December 2017, J.
W. Childs Associates acquired The Kyjen Company, LLC from Riverside Company. The company has undergone a strategic shift in its focus to provide a wider array of interactive pet products. The founder, Jason Watson, has a history in the pet product industry but specific previous ventures are not detailed.
The current CEO is Jared Mosher, supported by executives Jason Watson and Michael Black. Outward Hound specializes in a diverse range of pet products, primarily focusing on dog toys, interactive games, feeding solutions, and pet gear. Their core offerings include puzzle toys designed to provide mental and physical stimulation for dogs, such as the Dog Tornado and Dog Brick Interactive Treat Puzzle toys. These products serve to decrease boredom and anxiety in pets while enhancing problem-solving skills.
Additionally, Outward Hound markets Fun Feeder bowls that slow down pet eating, promoting healthier digestion and enriching mealtime for dogs. The company's products cater to pet owners across the United States and Canada, appealing to a client base of dog owners seeking engaging and beneficial products for their pets. Outward Hound generates revenue through direct-to-consumer sales as well as partnerships with retailers and wholesalers. Consumers can purchase individual items, including flagship products like the Hide A Squirrel toy and Fun Feeder bowls, directly through their online platform.
The pricing structure for these items varies, with specific examples such as the Dog Tornado Interactive Treat Puzzle priced at USD 10. 00 and the Fun Feeder Slo Bowl available for USD 6. 99. This sales approach allows Outward Hound to capture a broad audience, from individual pet owners to larger retail chains, ensuring a steady flow of transactions while maintaining a focus on quality pet enrichment products.
The company plans to introduce new products focused on interactive play and health for pets in the near future, although specific release dates are not provided. Additionally, Outward Hound aims to expand its reach into new markets, particularly targeting regions in Europe and Asia by 2025. The acquisition in December 2017 by J. W.
Childs Associates is expected to support these initiatives through enhanced investment in product development and market expansion.
Current Investors
Prospect Hill Growth Partners
Primary Industry
Retail
Sub Industries
Recreational Product Stores
Website
www.outwardhound.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
The Kyjen Company, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Best Friends by Sheri | - | ||||||||
| Add-on | Completed | Planet Dog, Inc. | - | ||||||||
| Add-on | Completed | Wholesome Pride | - | ||||||||
| Secondary Buyout | Completed | The Kyjen Company, LLC | - | ||||||||
| Add-on | Completed | Petstages | - |
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