The Humble Co. AB
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The Humble Co. AB - overview
Established
2013
Location
Stockholm, -, Sweden
Primary Industry
Consumer Products
About
Based in Sweden, The Humble Co. AB specializes in creating eco-friendly oral care products aimed at promoting sustainability and health, including bamboo toothbrushes and natural floss picks. Founded in 2013 in Stockholm, Sweden, The Humble Co. AB focuses on eco-friendly oral care solutions.
The company was acquired by Bayn Europe AB in February 2021 from Verdane Capital Advisors for SEK 809 million, which included up-front cash of SEK 399 million. Oskar Holmblad founded the company, which has successfully completed 2 investment deals. The Humble Co. specializes in eco-friendly oral care products, particularly bamboo toothbrushes and natural floss picks.
These products are designed to promote environmental sustainability while improving oral health, especially in underserved communities. The company's bamboo toothbrushes are biodegradable, providing a sustainable alternative to plastic. The Humble Smile Foundation, associated with The Humble Co. , manages dental outreach projects worldwide to enhance oral health among children in need.
Their products are marketed in North America, Europe, and selected Asian markets to reach eco-conscious consumers. In 2022, The Humble Co. generated a revenue of SEK 14,422,820. 40 and an EBITDA of SEK 3,803,644.
20. The company sells its products through direct-to-consumer and retail channels, allowing for individual sales and subscription services for regular deliveries. Their retail partnerships enhance visibility and accessibility in stores focused on health and sustainability, aligning with the brand's commitment to quality and eco-friendliness. The Humble Co.
plans to expand its product line with new eco-friendly oral care items, details of which will be announced in the coming months. The company targets new markets in Asia and North America for expansion by the end of 2023. The recent acquisition funding will be utilized to enhance product development and marketing efforts to support this growth strategy.
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.thehumble.co
Verticals
Manufacturing
Company Stage
Acquired
Total Amount Raised
Subscriber access only
The Humble Co. AB - timeline of key events
The Humble Co. AB - financials
| Fiscal Year Ended | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 1,455,976 | 4,450,679 | 6,792,161 | 21,960,713 | 62,402,004 | 118,211,393 | 97,451,185 | 116,178,000 | - | - | - |
| % Revenue Growth (YoY) | - | 205.7% | 52.6% | 223.3% | 184.2% | 89.4% | (17.6%) | 19.2% | - | - | - |
| EBITDA (USD) | 153,399 | 538,002 | (32,804) | 1,678,546 | 19,831,717 | 46,081,287 | 35,853,950 | 32,799,000 | - | - | - |
| Operating Income (USD) | 141,700 | 528,002 | (42,800) | 1,660,241 | 19,830,784 | 46,075,687 | 35,742,962 | 30,300,000 | - | - | - |
| Operating Margin | 9.7% | 11.9% | (0.6%) | 7.6% | 31.8% | 39.0% | 36.7% | 26.1% | - | - | - |
| % EBITDA Margin | 10.5% | 12.1% | (0.5%) | 7.6% | 31.8% | 39.0% | 36.8% | 28.2% | - | - | - |
| NET Income (USD) | 81,049 | 196,703 | 7,184 | 824,611 | 10,740,555 | 26,128,391 | 20,363,900 | 23,883,000 | - | - | - |
| % Net Margin | 5.6% | 4.4% | 0.1% | 3.8% | 17.2% | 22.1% | 20.9% | 20.6% | - | - | - |
The Humble Co. AB - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | The Humble Co. AB | - | ||||||||
| Growth | Completed | The Humble Co. AB | - |
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The Humble Co. AB - employee data
The Humble Co. AB - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Chairman Of The Board Of Directors | BM |
BM Board Member
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