The Fresh Group

The Fresh Group is a global brand experience agency that specializes in immersive brand activations and integrated marketing strategies, helping organizations enhance their market presence through innovative storytelling and creative communication. Founded in 2004 and headquartered in Cheadle, UK, The Fresh Group operates as a brand experience agency. It has undergone a significant business transition, acquiring fresh capabilities to better serve its clientele. Lee Harris, the CEO, leads the firm, which recently completed a Buyout in June 2014, where NVM Private Equity, alongside management, acquired the company for GBP 5.

7 million. The company has engaged in one significant deal to date, solidifying its operational focus in the brand activation space. Fresh Group operates as a global brand experience agency specializing in the creation and execution of immersive brand activations, events, and integrated marketing strategies. Their core product offerings include new store launches that deliver impactful consumer experiences, alongside innovative campaigns like the Galaxy AI Roadshow.

These services cater primarily to large organizations seeking to enhance their market presence through compelling storytelling and creative communication. The company serves a diverse clientele, including some of the world's largest brands, across various international markets, which may include regions such as North America, Europe, and Asia. By focusing on intelligent creativity and joined-up thinking, Fresh Group aims to provide solutions that resonate with end users, ultimately driving engagement and brand loyalty. In the most recent fiscal year of 2023, The Fresh Group reported a revenue of GBP 14,264,537.

60 and an EBITDA of GBP 837,828. 90. The company generates revenue through a range of business transactions primarily structured around B2B partnerships. The company collaborates with clients to deliver tailored marketing solutions, which can include arrangements for ongoing brand activations or event management services.

Revenue is typically derived from project-based contracts, where clients engage Fresh Group for specific campaigns or experiences. Flagship services, such as immersive events and brand storytelling initiatives, are central to Fresh Group's offering, underscoring their commitment to delivering value through innovative marketing solutions. Looking ahead, The Fresh Group aims to expand its offerings by developing new products focused on enhancing immersive brand experiences. Plans are underway for geographic expansion into markets across North America and parts of Asia by the end of 2024.

In March 2026, Flight Centre Travel Group Limited acquired The Fresh Group from NVM Private Equity. Financial terms were not disclosed. The acquisition will broaden the company's accessible markets expanding its reach past the travel management industry.