The Events Calendar

The Events Calendar specializes in providing a comprehensive suite of WordPress plugins that streamline event management, ticket sales, and community engagement for a diverse client base. Founded in 2010 and headquartered in Lansing, US, The Events Calendar offers tools for managing events. The company was acquired by Liquid Web, LLC in January 2021, a portfolio company of Madison Dearborn Partners, although financial terms were not disclosed. The founder’s details and prior businesses are not publicly available.

The Events Calendar provides a range of WordPress plugins that facilitate event management, ticket sales, and community engagement. Core products include The Events Calendar, a free tool for creating event calendars, and Event Tickets, which simplifies ticket sales and RSVP management. Premium offerings such as Events Calendar Pro enhance features for recurring events and additional views, while Event Tickets Plus integrates e-commerce capabilities and custom registration fields. Their products serve a wide array of clients, including educational institutions and small businesses across North America, Europe, and Australia.

The Events Calendar generates revenue primarily through subscription plans for its premium products and add-ons. Clients select from various pricing tiers for products like Events Calendar Pro and Event Tickets Plus, available via annual subscriptions. The Event Marketing Bundle, which includes flagship products, supports comprehensive event promotion and ticket sales. This B2B model facilitates direct transactions with clients involved in event planning, ensuring ongoing revenue through renewals and upgrades.

Following its acquisition in January 2021, The Events Calendar aims to leverage its resources for future growth by developing new products and expanding into international markets. Specific upcoming product launches and release dates remain undisclosed. The company is targeting growth in markets such as Europe and Australia by 2025. The recent funding will likely support these expansions and the development of innovative solutions for event planning.