The Channel Company LLC
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The Channel Company LLC - overview
Established
2008
Location
Westborough, MA, US
Primary Industry
Marketing/Advertising
About
The Channel Company (TCC) is a marketing firm specializing in channel strategy and program management for the technology sector, providing comprehensive solutions to empower clients in their growth strategies. The Channel Company LLC was founded in 2008 and is headquartered in Westborough, US. The company provides global marketing services focused on the technology industry, facilitating strategic partnerships and growth initiatives. Andre Simpson is the founder.
In November 2021, TCC was acquired by EagleTree Capital from Stone-Goff Partners, which aims to accelerate its growth and enhance integrated solutions. The acquisition allows TCC to capitalize on new opportunities in the technology landscape. The Channel Company specializes in delivering marketing services specifically tailored for the technology industry. Their offerings range from comprehensive go-to-market strategies and data-driven playbooks to industry-leading events that connect technology vendors with decision-makers.
TCC serves a diverse clientele, including technology vendors and solution providers, aiming to enable clients to build and sustain strategic channels across global markets such as North America, Europe, Asia, and Latin America. The Channel Company generates revenue through strategic partnerships and event-driven engagements. Their business model includes participation fees for events, subscription services for market insights, and tailored marketing solutions. The structure is designed to foster long-term client relationships, ensuring TCC's pivotal role in driving client growth within the technology sector.
Following its acquisition by EagleTree Capital in November 2021, The Channel Company plans to accelerate its growth and integrated solutions. The recent acquisition will support the development of new products and services aimed at enhancing client engagement. TCC targets expansion into new markets, particularly in Europe and Asia, by 2023, leveraging the resources from the acquisition to meet evolving demands in the technology landscape.
Current Investors
EagleTree Capital
Primary Industry
Marketing/Advertising
Sub Industries
Consulting Services, eMarketing/Digital Marketing, Education & Training Website, Education & Training Services, Information Services
Website
www.thechannelco.com
Verticals
AdTech
Company Stage
Mature
Total Amount Raised
Subscriber access only
The Channel Company LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Lauchlan, LLC | - | ||||||||
| Add-on, Trade Sale | Completed | bChannels Ltd. | - | ||||||||
| Secondary Buyout | Completed | The Channel Company LLC | - | ||||||||
| Add-on | Completed | Audienz LLC | - | ||||||||
| Growth | Completed | The Channel Company LLC | - |
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