The Bow Group

The Bow Group is a Luxembourg-based company specializing in the design and manufacturing of lifestyle and Internet of Things (IoT) consumer products, offering innovative solutions for modern living. Founded in 2015 in Luxembourg, The Bow Group focuses on lifestyle and IoT consumer products. The company has executed 2 deals, with its most recent funding round being Series A, raising EUR 10. 00 mn from lead investor NextStage.

Mustapha Mahmoud is the founder, who has a history of entrepreneurial ventures. The company's headquarters are located in Luxembourg, and it operates globally, reaching markets in Europe, North America, and Asia. The Bow Group specializes in designing and manufacturing lifestyle and Internet of Things (IoT) consumer products. It operates two main brands: Lexon, known for stylish and functional home and travel items, and MyKronoz, which offers a variety of affordable wearables including smartwatches and true wireless earphones.

The company has recently launched a luxury concept-store chain, Legacy, and acquired Musart, an online marketplace for original artworks. The Bow Group generates revenue through direct-to-consumer sales, partnerships with retailers, and wholesaler collaborations. Its product distribution includes proprietary channels and global networks, with Lexon and MyKronoz products positioned competitively. However, the company reported an EBITDA of EUR -4,007,363.

30 in 2019. The Bow Group is leveraging its recent Series A funding of EUR 10. 00 mn to expand its product offerings and geographical reach. Plans include launching new lifestyle products in the upcoming year and targeting expansion into markets within Asia and North America by 2025.

The funding is expected to support product development and enhance market penetration efforts following their last deal in November 2017.