The Bluebird Group LLC
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The Bluebird Group LLC - overview
Established
2015
Location
Minneapolis, MN, US
Primary Industry
Marketing/Advertising
About
Based in Minnesota, US, and founded in 2015, The Bluebird Group LLC provides identification and analysis, to inventory management liaison and promotional support for brand partners to product assortment definition and plan-o-gram development. In August 2021, H. I. G.
Capital acquired The Bluebird Group LLC. The Bluebird Group LLC works with the brand partners to provide skillsets and services such as sales strategy, digital optimization, trade spend optimization, account management, planning and operations, and insights and analytics to improve online and in-store sales. As part of the transaction with H. I.
G. Capital, The Bluebird Group LLC will allow to accelerate the development of cutting-edge analytics tools, as well as support its expansion into new channels and investments in digital insights and analytics.
Current Investors
H.I.G. Capital
Primary Industry
Marketing/Advertising
Sub Industries
Market Research & Consulting, eMarketing/Digital Marketing, Analytics & Performance Software, Sales & Marketing Software
Website
www.thebluebirdgrp.com
Verticals
AdTech
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
The Bluebird Group LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | OneStone Solutions Group, LLC | - | ||||||||
| Add-on | Completed | 479 Sales & Marketing LLC | - | ||||||||
| Buyout | Completed | The Bluebird Group LLC | - |
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