The Bird and Be Co. Incorporated

Based in Ontario, Canada, The Bird and Be Co. Incorporated was founded in 2019 by co-founders Samantha Diamond and Breanna Hughes and develops fertility and wellness products under the Bird&Be brand. As of September 2026, the company is led by its CEO, Samantha Diamond. In August 2026, the company closed a USD 13 million Series A equity round, announced on 22 September 2026, co-led by BDC Thrive and BFG Partners, with participation from BAM Ventures, Founder Collective, Rejuvenation Ventures and HSR Ventures, to fund research and clinical studies, product development, retail expansion and growth of its clinical distribution channel.

The company offers doctor-formulated supplements developed with fertility doctors, OB-GYNs and naturopathic specialists, including the Female Fertility Power Prenatal Pack and Male Fertility Power Pack for people trying to conceive, as well as prenatal, pregnancy and postpartum packs supplied as daily sachets. It also offers at-home tests, including the At-Home Sperm Test Kit, Ovarian Reserve Screening Test, ovulation tests and early-result pregnancy tests, together with Comprehensive and Advanced Semen Analysis services. Its products are sold directly through birdandbe. com in Canada and the US, in Ulta Beauty stores and online, and through clinical partnerships such as Mandell's Clinical Pharmacy.

The company generates revenue from sales of its supplements and at-home tests through its direct-to-consumer website, retail and clinical channels, with the majority of revenue coming from recurring supplement subscriptions with automatic monthly delivery. The company plans to use its August 2026 Series A funding to support research and clinical studies, product development, continued retail expansion and growth of its clinical distribution channel.