The Beachbody Company Group, LLC
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The Beachbody Company Group, LLC - overview
Established
1998
Location
Santa Monica, CA, US
Primary Industry
Consumer Products
About
Founded in 1998 and based in Santa Monica, California, The Beachbody Company Group, LLC provides a comprehensive platform combining fitness programs and nutritional products to enhance health and wellness for its users. The Beachbody Company Group, LLC specializes in fitness and nutrition products. Founded in 1998 in Santa Monica, California, the company has engaged in 5 significant deals. The founders include Alyson Bloom, Carrie Clouse, Danielle Saffold, Elizabeth Quintanilla, and others.
Danielle Saffold currently serves as CEO, guiding the company's strategic vision. BODi, a subsidiary of Beachbody, offers a suite of fitness and nutrition products designed for health enhancement. Its core products include fitness programs, nutritional supplements, and meal replacement shakes, particularly the Shakeology line. BODi features over 140 different fitness routines that cater to diverse fitness objectives.
The services are marketed via a subscription model, enabling users to benefit from a variety of programs and supplements at a competitive cost of less than USD 0. 50 per day, appealing to customers in the United States, Canada, and parts of Europe. In the most recent year, The Beachbody Company Group, LLC reported a revenue of USD 430. 00 mn.
The company generates income primarily through a subscription model that grants members access to fitness programs and nutritional products. Revenue is bolstered by key offerings such as Shakeology and various fitness programs like LIIFT4 and P90X, fostering long-term customer relationships through structured subscription plans. The Beachbody Company Group, LLC plans to launch new products designed to enhance its offerings. Specific details regarding the timeline for these releases have not been disclosed.
The company is also looking to expand into new markets, targeting specific regions, though exact locations and timelines are not outlined. Recent funding, including the exit of The Raine Group from its stake, will support these expansion and product development initiatives.
Current Investors
Fidelity Investments, The Raine Group, Forest Road Capital Partners
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods, Consumer Electronics, Health Foods & Nutritional Supplements, Fitness & Wellness Facilities, Web Applications, Search Engines
Website
www.beachbody.com
Verticals
Cloud Computing, E-commerce, HealthTech, Mobile Apps
Company Stage
Merged
Total Amount Raised
Subscriber access only
The Beachbody Company Group, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | The Beachbody Company Group, LLC | - | ||||||||
| Unspecified Exit | Completed | The Beachbody Company Group, LLC | - | ||||||||
| Growth | Completed | The Beachbody Company Group, LLC | - | ||||||||
| Recapitalisation | Completed | The Beachbody Company Group, LLC | - | ||||||||
| Unspecified Exit | Completed | The Beachbody Company Group, LLC | - |
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