The Backyard Safari Company
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The Backyard Safari Company - overview
Established
2010
Location
Covington, -, Georgia
Primary Industry
Food
About
The Backyard Safari Company focuses on creating engaging outdoor adventure gear and educational products for children, aiming to inspire a love for nature through hands-on exploration. Founded in 2010 and headquartered in Covington, Georgia, The Backyard Safari Company specializes in outdoor adventure gear for children aged 5-12. The company was acquired by Propel Equity Partners in May 2014. There is limited information regarding pivots in strategy or additional subsidiaries.
Backyard Safari Co. specializes in outdoor adventure gear and educational products designed to engage children and inspire a love for nature. Their core offerings include a variety of activity kits, tools, and accessories that facilitate exploration and learning in natural settings. Products such as bug catchers, binoculars, and nature exploration kits integrate fun with educational value, helping young users develop a deeper understanding of their environment.
The company primarily serves customers in North America and parts of Europe, utilizing both retail and direct-to-consumer sales channels. Backyard Safari Co. generates revenue through direct-to-consumer sales and retail partnerships, which include individual and bulk orders from retailers. Their flagship products, such as adventure kits and exploration tools, are available through various retail partners and their online platform, focusing on educational and engaging outdoor activities for children.
The pricing structure is designed to be accessible for families while ensuring quality and educational content. Additionally, partnerships with educational institutions and outdoor organizations may enhance revenue through collaborative programs and bulk purchasing agreements. The company has plans to expand its product line with new outdoor adventure kits and tools, slated for release in upcoming seasons. Additionally, Backyard Safari Co.
is targeting expansion into the European market by 2025 to reach a broader audience. The funding from the acquisition by Propel Equity Partners in May 2014 will support these initiatives, ensuring the company can develop and market new products effectively.
Current Investors
Propel Equity
Primary Industry
Food
Sub Industries
Other Food Products
Website
https://backyardsafarico.com/
Verticals
E-commerce
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
The Backyard Safari Company - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | The Backyard Safari Company | - |
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The Backyard Safari Company - employee data
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