The Art of Shaving
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The Art of Shaving - overview
Established
1996
Location
Miami, FL, US
Primary Industry
Consumer Products
About
The Art of Shaving specializes in premium grooming products, enhancing the shaving experience through high-quality creams, oils, and razors, catering to discerning customers seeking a refined grooming ritual. The Art of Shaving, founded in 1996 in Miami, US, provides premium grooming products designed to enhance the shaving experience. The company was acquired by Procter & Gamble in June 2009. The founder, Rashida Carbo, has not been noted to have founded any other companies.
The company has successfully raised a total of USD 15. 00 mn through 2 deals, with the most recent funding round being a Growth round led by Capital Resource Partners on June 3, 2009. The Art of Shaving specializes in premium grooming products aimed at enhancing the shaving experience. Key offerings include shaving creams, soaps, pre-shave oils, after-shave balms, and razors, which are designed to provide a luxurious shaving routine.
The products are meticulously crafted to create a rich lather that softens facial hair and protects the skin, reducing irritation and promoting comfort. The company serves a diverse client base, including individual consumers and professional barbers across North America, Europe, and parts of Asia. The Art of Shaving primarily generates revenue through direct-to-consumer sales and partnerships with beauty and grooming outlets. Customers commonly purchase individual products or curated bundles, enhancing value.
Flagship products include Sandalwood Shaving Cream and Pre-Shave Oil, highlighting the brand's commitment to quality. The company promotes bulk purchases through deals like BOGO (Buy One Get One), targeting both individual consumers and professional establishments to ensure broad market appeal. The Art of Shaving plans to leverage its recent funding of USD 15. 00 mn to support the launch of new products aimed at enhancing the customer experience.
The company is also focusing on expanding its market reach into specific regions in Asia, with targeted plans set for completion by 2025. The funding will be utilized to bolster their product development and marketing efforts, positioning the brand for increased visibility and sales in these new markets.
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene, Household Appliances
Website
www.theartofshaving.com
Company Stage
Acquired
Total Amount Raised
Subscriber access only
The Art of Shaving - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | The Art of Shaving | - | ||||||||
| Growth | Completed | The Art of Shaving | - |
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