Text Marketer Ltd.
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Text Marketer Ltd. - overview
Established
1999
Location
Nottingham, England, UK
Primary Industry
Marketing/Advertising
About
Text Marketer Ltd. is a UK-based company specializing in SMS marketing services, providing businesses with tools for effective communication through bulk messaging and API integrations. Founded in 1999 in Nottingham, UK, Text Marketer Ltd. focuses on SMS marketing solutions.
The company was acquired by Esendex Limited in December 2013, although specific financial terms were not disclosed. Text Marketer specializes in providing comprehensive business SMS marketing services designed to enhance communication strategies for a diverse clientele. Their core offerings include a robust bulk SMS platform, an intuitive two-way SMS system known as Messagebox, and an SMS API that allows for seamless integration with clients' existing systems. These tools address a variety of use cases, such as alerts, reminders, marketing campaigns, and customer service enhancements, primarily catering to UK retailers and companies across various sectors.
Since its inception, Text Marketer has built a strong reputation among small businesses and well-known UK brands, facilitating high-quality SMS messaging that is both cost-effective and user-friendly. The company's services are primarily targeted at the UK market, but the underlying technology has potential applicability in other regions where SMS marketing is gaining traction. Text Marketer operates a revenue model based on transaction fees and service subscriptions associated with its SMS marketing products. Clients engage through a pay-as-you-go structure for bulk SMS sending, along with monthly subscriptions that offer additional features like free test credits and virtual mobile numbers.
The revenue reported for the most recent year in 2016 was USD 0. 00, with EBITDA also reported as USD 0. 00. Future growth strategies for Text Marketer include enhancing their product offerings with new tools designed to meet evolving market needs.
The company aims to expand into new geographic regions, targeting markets in Europe and North America for potential growth. The acquisition by Esendex Limited in December 2013 will support these initiatives as Text Marketer integrates its offerings with a larger portfolio of services. The specific plans for new products and market entries have yet to be publicly detailed.
Current Investors
Esendex Limited
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Email, Social Networking & Communication Platform
Website
www.textmarketer.co.uk
Verticals
Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Text Marketer Ltd. - financials
| Fiscal Year Ended | Sep 30, 2013 | Jun 30, 2014 | Jun 30, 2015 | Jun 30, 2016 |
|---|---|---|---|---|
| Revenue (USD) | 2,264,286 | - | - | - |
| % Revenue Growth (YoY) | - | - | - | - |
| EBITDA (USD) | 803,640 | - | - | - |
| Operating Income (USD) | 795,280 | - | - | - |
| Operating Margin | 35.1% | - | - | - |
| % EBITDA Margin | 35.5% | - | - | - |
| NET Income (USD) | 695,316 | - | - | - |
| % Net Margin | 30.7% | - | - | - |
Text Marketer Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Text Marketer Ltd. | - |
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Text Marketer Ltd. - employee data
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