Testimonial iQ

Based in the US, Testimonial iQ specializes in enhancing client engagement for financial advisory firms through innovative marketing solutions, enabling advisors to efficiently manage testimonials, reviews, and referrals. Testimonial iQ, now operating as FMG Testimonials, focuses on providing marketing tools for financial advisors. Founded in 2023 in Gardena, US, by Andrew Johnson, the company has undergone a strategic pivot by integrating with FMG Suite, LLC. The company has completed 1 deal, with the most recent transaction occurring on December 31, 2025, as part of its acquisition by FMG Suite, LLC.

Testimonial iQ, now known as FMG Testimonials following its integration with FMG, specializes in enhancing the growth potential of financial advisory firms through innovative marketing and client engagement solutions. Their core product offerings include tools that facilitate the collection and management of client testimonials, Google Reviews, and referrals, specifically designed for SEC and FINRA-regulated advisors. The platform enables financial advisors to leverage client satisfaction effectively, turning positive client experiences into tangible business growth by increasing visibility in local search results. Testimonial iQ serves a diverse client base of over 1,000 advisors and firms with a cumulative assets under management (AUM) exceeding USD 400 bn, primarily targeting financial advisors across the United States and Canada.

By providing these services, the company addresses the critical challenge of client referrals, helping advisors to identify happy clients and streamline the referral process. The revenue model of Testimonial iQ is primarily based on subscription services provided to financial advisory firms. Clients engage with the platform through a structured subscription that allows them access to various features, including testimonial management, Google Reviews optimization, and referral generation tools. These services typically entail a recurring fee that grants advisors the ability to enhance their online presence and client engagement strategies.

While specific pricing details are proprietary, the subscription model is designed to cater to the unique needs of each advisory firm, allowing for scalability and flexibility in service usage. By focusing on enhancing visibility and client relationships, Testimonial iQ positions itself as an essential tool for advisors seeking to expand their business through organic growth and improved client interactions. In December 2025, FMG Suite, LLC, a portfolio company of GTCR, acquired Testimonial iQ. Financial terms of the transaction were not disclosed.

As part of the deal, FMG Suite, LLC rebrands to FMG Testimonials. The acquisition will enable FMG Suite, LLC to expand its product offerings by integrating compliant testimonials, reviews, referrals, and client feedback tools to its platform.