Ten Thousand, Inc.

Ten Thousand, Inc. is a US-based company that designs and sells high-performance men's gym apparel, emphasizing quality and functionality for athletes and fitness enthusiasts. Founded in 2016 and headquartered in New York, US, Ten Thousand, Inc. specializes in premium gym apparel.

The company was established by Eugenio Labadie and Keith Nowak, who have previous entrepreneurial experience. In August 2025, Ten Thousand, Inc. raised an undisclosed amount of series B funding from new investor Forza Holdings. Ten Thousand specializes in high-performance men's gym apparel and workout gear, catering primarily to athletes and fitness enthusiasts.

The company's core offerings include training shorts, shirts, pants, and midlayers, designed for versatility in various athletic activities such as running, lifting, and outdoor adventures. Each product is engineered with advanced features such as abrasion resistance, four-way stretch, and sweat-wicking capabilities, enhancing comfort and performance during intense workouts. Ten Thousand targets a diverse customer base, including individual consumers and athletes who prioritize quality and functionality in their training gear. Their products are available in several international markets, including the United States, Canada, and select countries in Europe and Asia, ensuring a broad reach among fitness communities worldwide.

Ten Thousand operates through a direct-to-consumer sales model, providing customers with premium workout apparel via their online platform. The company’s pricing strategy reflects its commitment to quality, with key products such as training shorts and shirts priced between USD 58 and USD 98. Customers can purchase individual items, and transactions are typically made through standard retail purchases without subscription models or wholesale partnerships. The company emphasizes customer satisfaction by offering free returns and exchanges within 30 days of purchase, which facilitates repeat business and enhances customer loyalty.

The revenue generated from these sales is attributed to the brand's strong reputation for quality and performance, appealing to both individual consumers and fitness enthusiasts seeking reliable training apparel. In June 2023, Ten Thousand, Inc. raised USD 21. 5 mn in Series A funding to support expanding its workforce, acquiring more goods, investigating retail opportunities, forming larger alliances, utilizing new marketing platforms, scaling production, and further developing its platform.

The company plans to launch new product lines aimed at enhancing their athletic offerings, although specific product release dates have not been disclosed. Additionally, Ten Thousand is targeting expansion into new markets, particularly in Europe and Asia, to increase their global footprint.