TB12 Inc.
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TB12 Inc. - overview
Established
2013
Location
-, MA, US
Primary Industry
Food
About
Based in Massachusetts, US, and founded by Tom Brady in 2013, TB12 Inc. operates as a manufacturer of nutritional products for athletes. In January 2024, TB12 and Tom Brady's apparel venture Brady Brand were merged with NOBULL, LLC, a portfolio company of Impact Capital Managers. The company manufactures and sells a range of fitness and nutrition solutions.
TB12's product line includes Plant-Based Protein Powder, Electrolytes, and Supplements. The Plant-Based Protein Powder, derived from peas, stands out for building muscle and supporting weight loss. The Electrolytes, available in various flavors, provide essential hydration with a clean and refreshing taste. Supplements like sleep, performance, recovery, and protection contribute to overall well-being.
Additionally, TB12 also offers apparel and accessories such as sports shaker bottles and big Tom, and equipment like a Vibrating Pliability Roller, sphere, etc. The firm generates revenue by offering its health supplements. Some examples of the products available on TB12’s e-commerce website include TB12 Plant-Based Protein Powder starting at USD 34, TB12 Premium Supplement Bundle at USD 169, TB12 Electrolytes (15ct Powder, 3 Pack) at USD 50, etc.
Primary Industry
Food
Sub Industries
Accessories, Recreational Hobbies & Sporting Goods, Health Foods & Nutritional Supplements
Website
www.tb12sports.com
Verticals
E-commerce, Manufacturing
Total Amount Raised
Subscriber access only
TB12 Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | BRADY, NOBULL, LLC, TB12 Inc. | - |
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