Taradel, LLC
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Taradel, LLC - overview
Established
2003
Location
Glen Allen, VA, US
Primary Industry
Marketing/Advertising
About
Taradel, LLC offers tailored direct mail and digital marketing solutions aimed at enhancing visibility for small businesses, facilitating their growth in competitive markets through effective customer outreach strategies. Taradel, LLC, founded in 2003 CEO Jim Fitzgerald, specializes in direct mail and digital marketing services for small businesses. The company has maintained a consistent focus on expanding its service offerings to meet the evolving needs of its clients from its headquarters located in Richmond, Virginia. In December 2024, Upswell Marketing, a portfolio company of Brookside Capital Partners and Clearview Capital, acquired Taradel, LLC.
Taradel. com specializes in providing comprehensive direct mail and digital marketing solutions designed to empower small businesses in their growth initiatives. Their core product offerings include targeted direct mail campaigns and digital marketing services that integrate seamlessly to optimize customer outreach. The company focuses on creating bespoke marketing strategies tailored to the unique needs of small businesses, which often struggle with visibility and engagement in competitive markets.
These services aim to bridge the gap between businesses and potential customers, significantly enhancing brand awareness and lead generation. Taradel serves a diverse client base that includes local establishments, e-commerce businesses, and service-oriented companies across various geographical markets, including the United States and Canada, thereby addressing the marketing needs of businesses striving for expansion in both local and national arenas. Taradel generates revenue primarily through a structured model of marketing services that includes both subscription plans and project-based pricing. Clients typically engage with the company through a direct-to-consumer approach, allowing for personalized service and tailored marketing solutions.
Revenue transactions often involve clients selecting specific marketing packages that combine direct mail and digital strategies, with pricing structured around the scope of services rendered and the volume of campaigns deployed. Flagship products, such as custom direct mail services and integrated digital marketing tools, form the backbone of their revenue stream. By leveraging these offerings, Taradel facilitates transactions that not only meet the immediate marketing needs of clients but also foster long-term partnerships aimed at sustained growth.
Current Investors
Upswell Marketing
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Email, Analytics & Performance Software, Sales & Marketing Software
Website
www.taradel.com
Verticals
AdTech, Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Taradel, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Taradel, LLC | - |
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