Taptap Digital, S.L.

Based in Madrid, Spain, Taptap Digital specializes in programmatic advertising utilizing location intelligence to optimize marketing strategies across various channels. Taptap Digital, S. L. was founded in 2010 and is headquartered in Madrid, Spain.

The company specializes in programmatic advertising solutions. Alvaro del Castillo serves as both the Founder and CEO. The company underwent a significant change in ownership when BD-Capital acquired Taptap Digital in November 2021 for USD 115. 44 million.

This acquisition is expected to support an expansion of Taptap Digital's offerings into Spain and Latin America. Taptap Digital specializes in programmatic advertising powered by location intelligence, providing an area-based omnichannel platform that integrates disparate data sets to enhance audience understanding and enable comprehensive marketing campaigns. Their core offerings revolve around leveraging geo-referenced data to create rich audience profiles that facilitate targeted advertising across both online and offline channels. This includes services tailored for outdoor advertising, retail, and connected TV, aimed at enhancing customer engagement and driving measurable results for brands.

Taptap Digital's solutions are utilized by a diverse client base, including companies in the media and retail sectors, such as Publicis Media, Cinemark, and Hungry Lion. Their products are deployed in various geographical markets, focusing on regions such as Peru, South Africa, Namibia, and the broader European market. In the most recent year 2023, Taptap Digital reported a revenue of USD 12. 91 mn and an EBITDA of USD 6.

22 mn. The company generates revenue primarily through partnerships and B2B transactions, by offering subscription-based access to their programmatic advertising platform. Clients enter into contracts that allow them to utilize Taptap's location-based marketing tools, often subscribing to service tiers tailored to their advertising needs, which provides flexibility in campaign execution. Their flagship services, such as the Total Retail solution, connect brand advertising with retail media, emphasizing a data-driven approach to consumer engagement.

Following the acquisition by BD-Capital in November 2021, Taptap Digital plans to leverage this partnership to enhance its footprint in Spain and expand into Latin America with new product offerings. Specific upcoming products are in the design phase, aimed at addressing the unique challenges in these new markets. The recent funding will facilitate these expansion efforts, allowing Taptap Digital to develop additional solutions to cater to a broader audience and strengthen its market presence.